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Don’t let the engine room suck the spark out of your innovative entrepreneurial brain. Don’t let the innovation room distract you and take you off course from your goals. Learn how to balance “boring” day-to-day with the innovation and generation of intellectual capital in this guide for eCommerce entrepreneurs.
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Check out our Amazon FBA Podcast 'External Traffic For Amazon Sellers' hosted by me, Ashley Pearce.
Every week I talk you through the strategic views on traffic for eCommerce with actionable insights you can take back to your business and build long term success.
The External Traffic For Amazon Sellers Podcast and The Future State Blog
We blog for art. Our art is digital. We're students of a digital age with endless possibilities. As a part of that studentship we capture and publish in an organised manner, referencing the best content on the web from the most forward thinking thought leaders and insanely capable digital developers. Please enjoy our art.
How to Bulk Update Amazon Affiliate Tracking ID in Links in WordPress Articles
Hey there! In this video, I’ll show you how to easily update your Amazon Affiliate Tracking ID in your links in bulk on your WordPress website. Whether you’ve acquired a new website, need to change your tracking ID, or simply want to update your links for better performance, I’ve got you covered. No need to search for complicated AI solutions – I’ll walk you through the process step by step. Let’s optimize your affiliate links and maximize your earnings together! Video Guide: Updating All Amazon Affiliate Tags / Links in WordPress Articles How To Change Your Amazon Associates Tracking ID Steps I’ll show you how to easily update your Amazon Affiliate Tracking ID in your links in bulk on your WordPress website using the Better Search Replace Plugin. Total Time: 2 minutes Find your current Amazon affiliate tracking ID (the one you want to change) We just need the “bare” tracking ID Define your NEW Amazon affiliate tracking ID Again, we just need the “bare” tracking ID Install Better Search Replace Plugin In WordPress Got to the plugins section of the WordPress dashboard and select “add new” then search for “Better Search Replace”. Install and Activate the plugin. Run a Dry Run of Better Search Replace Enter your old affiliate tracking ID in the “search for” box. Enter your new affiliate tracking ID in the “replace with” box. Select the “posts” table from the list. Select “case insensitive” checkbox. Select “Run as dry run” checkbox. Verify the dry run results are as expected Verify the number of instances of the tag you’ve searched for are what you expect. If...
Using Schema to Avoid Internal Competition Between Articles Targeting Similar Keywords
In this video, I discuss the concept of using schema to avoid internal competition between pages on your website in search engine rankings. I explain how internal competition occurs when multiple articles from the same website compete for a page one slot on Google. I share solutions that were suggested in a Facebook group discussion, such as focusing on search intent and avoiding overlap. I also mention the importance of making content unambiguous for Google to understand – and Schema is a useful tool in the toolchest! Video Guide: Using Article “About” Schema to Fix Keyword Cannibalization RankMath Guide to Adding “about” Schema Here’s a link to the RankMath guide to adding “about” schema to your page using text links Article “About” Schema Example – Kolsch Beer <script type="application/ld+json"> { "@context": "https://schema.org/", "@type": "Article", "name": "Mastering the Art of Homebrewing a Kölsch Beer", "about": { "@type": "Thing", "name": "Kölsch", "sameAs": "https://en.wikipedia.org/wiki/Kölsch_(beer)" } } </script> Article “About” Schema Copy/Paste <script type="application/ld+json"> { "@context": "https://schema.org/", "@type": "Article", "name": "Insert Article Title Here", "about": { "@type": "Thing", "name": "Insert what you're defining here", "sameAs": "Insert the Wikipedia page URL" } } </script> Remember to paste this code into a “HTML” Block – you can find this in the list of blocks available within Gutenberg Block Editor as standard Mentions vs About Schema I only mention “about” schema in the video – as it’s at the core of resolving this issue. Adding “mentions” schema is a further advanced level of implementation which isn’t 100% necessary to combat internal competition, but could be helpful – the link to RankMath below will help explain a...
Setting Up Guest Post Authors Properly in WordPress
In this video, I discuss the importance of setting up guest post authors properly on your WordPress website to avoid hidden mistakes. I explain the technical aspects of SEO and how it can help achieve traffic and audience growth goals. I share my experience with posting guest authors’ articles on my website and provide guidance on how to attribute authorship correctly. I also emphasize the significance of aligning the author information with the guest author’s website. Differences when using RankMath, Yoast SEO, All-in-one SEO Plugins for Author Schema If you’re a RankMath or All-in-one SEO user, the instructions remain exactly the same, you’ll just have a slightly different user interface to what I’ve shown in the video. Want Me To Check Your Work? I’d be more than happy to check you’ve followed the advice in the video correctly – just go ahead and drop me an email at [email protected] and me, or a member of my small-but-mighty team will check it over for...
WordPress Localization: How to publish a website in multiple locations and languages
Multi-lingual websites are still in their infancy with so many international eCommerce and content sites STILL causing themselves complete confusion (and SEO nightmares) by dealing poorly with serving their website pages in multiple languages – serving multiple geographies. Unbelievably, the solutions are astonishingly simple, straightforward, low cost and within the reach of non-developers. Yet still – this question baffles a lot of web developers, website builders, website owners and more. Table of Contents ToggleContent Management Systems & Multilingual Website PagesFirst; Why not just create a new page / post targeting another language?Serving a website page in multiple languages using WordPressTranslatePress: Our Recommended Multilingual Plugin for Automatic TranslationMultilingualPress: Our Recommended Multilingual Plugin for Manual TranslationWPML: Our Runner Up Multilingual Plugin for Manual TranslationServing a website page in multiple languages using MagentoServing a website page in multiple languages using Shopify This article contains affiliate links which means we may earn a small commission if you purchase plugins and services we mention at no extra cost to you. We only recommend the best plugins and services – which we have used and can recommend. Content Management Systems & Multilingual Website Pages Each content management system will have it’s own methodology for implementing a multilingual approach. I talked a lot about mutli-lingual eCommerce in my ultimate guide to international eCommerce using WooCommerce. Some content management systems and software extensions are so flexible you have the ability to create ENTIRELY new pages for each different language. Meaning you have the ability to not only display a translation, but you also have the ability to completely change the narrative / market messaging PER language and...
Maximising Eligibility for Google Discover Traffic
As content publishers monetizing websites with Ads, we all want Google Discover traffic, it’s a no brainer. It’s not search traffic, it’s more “browsing based on interest” type traffic, it can have a great RPM and great time on page. Even if you’re running an eCommerce business, taking advantage of Google Discover traffic to generate more reach, impressions and brand awareness isn’t a bad idea (especially if it’s a simple process to maximize your chances of getting Discover traffic in the first place) Let’s get to it. Table of Contents Toggle1. Ensure your pages have the “max-image-preview:large” Robots meta tagImportance: 9/102. Ensure your main RSS Feed URL is in the <head> of each of your articlesSchema Settings for Google Web StoriesMonitoring Web Stories AnalyticsUsing Rank Math – Gap in AnalyticsUsing Google Data Studio with Web StoriesGoogle News vs Google DiscoverDiscover Traffic to Web Stories vs Articles 1. Ensure your pages have the “max-image-preview:large” Robots meta tag This basically tells Google “fetch a large image” instead of leaving it to fetch a thumbnail of the featured image (which would be small and grainy). This image from Google’s case study pretty much explains what this enables The good news: WordPress by default, since WordPress 5.7 includes the max-image-preview:large in the meta name=”robots” content=”” meta tag. This article from SEMRush really frickin’ nails the purpose of the robots meta vs the robots.txt – and explains what are the directives that can be used are – worth a read if you want to understand exactly how this works. In addition, that article demonstrates how Yoast and RankMath give you options to “tune” the...
Organic Search Traffic For Amazon, What Is It, How Does It Work?
Hello and welcome back to the External Traffic For Amazon Sellers Podcast, the ONLY Amazon Podcast dedicated to the topic of traffic. My name is Ashley Pearce and I’m here to help you discover your unfair advantage over the competition, that is External Traffic. In these initial episodes we’ve been covering some of the foundational topics and concepts – not simple, but essential foundations for the understanding of a rounded and effective external traffic strategy for Amazon and in fact, a future proof traffic strategy for eCommerce. Far too much “General” advice is provided out there without context – that makes it difficult to make strategic decisions about your business without feeling like you’re doing a lot of guesswork and wasting a lot of money “learning” in the process. So today we’re going to take another leap forward in our grasp of the world of External Traffic for Amazon FBA and we’re going to take a look at Organic Search Traffic, what is it and how does it work for Amazon sellers? So let’s get into the episode Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS | iTunes Organic Search Traffic For Amazon – Podcast Episode What is Organic Search Traffic (Google Traffic!) I’ll start by Defining organic search traffic – you’ll be most conceptually familiar with Google traffic and more specifically, I’m talking about the “organic” results, i.e. not the “Paid Results” or “sponsored placements” you see all over Google and it’s web properties like YouTubeSo organic search traffic is “earned” traffic – you’ve created a web page that has been deemed by the Google...
WooCommerce Multi-Country, Multi-Currency, Language & Multi Warehouse
At some point in the future, maybe the not too distant future, you’ll be thinking about taking over the world. Yes, that’s right, world domination. At that point, you’ll be hoping that the foundations you’ve laid will support this growth. You’ll want to have multi-language, multi-currency and multi-warehouse shipping at your fingertips! Good news is, if you’ve built on WordPress and WooCommerce, there are solutions to building a WooCommerce multi country store. Plural. This means you can take your WordPress website from just being a brochure website, to an organic traffic grabbing content publishing site, to an affiliate product catalogue site, onward to a fully functioning eCommerce site in your primary country, and then even further onward to a multi-national eCommerce site that serves content and products relevant to each geographic region. That’s some serious scalability. I’m going to give you some pointers and some resources showing you how it’s possible to reach those upper echelons of eCommerce world domination with your WordPress and WooCommerce eCommerce site. In doing so, I’ll point you in the right direction, hopefully pointing you away from the wrong direction. Just remember the principle; your website is built on a domain that has authority. If you add more domains, you need to START AGAIN in building their authority. When expanding, you need to leverage the authority of your existing domain to maximise the return on your investment. Or; be prepared to invest ALL OVER AGAIN. Using WooCommerce For International Ecommerce – Multi-Currency, Multi-Lingual, Multi-Warehouse, Multi-Location Table of Contents ToggleUsing WooCommerce For International Ecommerce – Multi-Currency, Multi-Lingual, Multi-Warehouse, Multi-LocationWooCommerce’s Answer To Global eCommerce with WooCommerceWhat...
The Sales-Traffic Paradigm Shift hitting the Amazon marketplace
Difference between your own traffic and your own sales? A checkout page Difference between Amazon traffic and your own traffic? A focused team, an investment mindset, a long term view… not following the crowd (maybe a guide like Future State Media…) People talk about being “off Amazon” – most take this to mean “having a Shopify site”. At the core however, it’s about owning the traffic. It’s a huge step going from Amazon traffic to your own traffic, it’s a small step going from your own traffic to your own sales on your own site. How Ranking on Amazon’s A9 Algorithm is changing Table of Contents ToggleThe Current Paradigm – Ranking On Amazon Sales = SalesThe Paradigm Shift… Ranking on and OFF AmazonThe Difficulty and Expertise Required in This New Traffic ParadigmA New Plan For The New Paradigm The Current Paradigm – Ranking On Amazon Sales = Sales Rank for keywords in the Amazon A9 Algorithm by stimulating an Artificial Sales Velocity with reduced price sales. This is similar to the high street sales strategy. Shout SALE as loud as possible to get the volume of product flowing. Another version of this paradigm is the “loss leader” – a loss we’re convinced we have to make in order to make money with other products, sales or customers. “Lose money on some in the hope of making profit overall” Over time we’ve become experts, refining intricate ways of losing money on sales to feed the concept of this paradigm. We even named this in our business. It was our “perpetual giveaway system” helping us giveaway enough product at the right...
How To Drive Traffic To Your Amazon Product Listing 2023
11+ Ways To Drive Traffic To Your Amazon Listing – Compared In Terms Of Cost And Ease Wondering how to promote your products on Amazon using external traffic? Want to drive traffic to your Amazon listing? You’re in the right place! This is one of the only Amazon FBA blogs dedicated helping you understand how to drive traffic to your Amazon product listings in the most cost effective manner – along with the occasional amazon selling hacks. In this article we’re going to give you the A to Z of your options from low cost paid traffic through to free traffic sources. I’ll be guiding you through the options for how to drive external traffic to your Amazon product, both free and paid traffic sources. I’ll even cover how to promote Amazon products without a website of your own. Of course I couldn’t talk about how to drive traffic to your Amazon product listings without evaluating and comparing Amazon PPC Ads with the other traffic sources. So hold on for some Amazon fba tips! Bonus Amazon tips are also included! I’ll also look at the options when it comes to tracking traffic to Amazon whether with Amazon Attribution or setting up your Amazon Storefront tags. Shopify and WooCommerce store owners this guide is also applicable to you if you’re wondering how to drive traffic to your Shopify store not just your product listing on Amazon. Fundamentally I’m answering the question – How to get your product on the first page of amazon and keep it there. Spoiler alert, it probably involves a combination of Amazon traffic sources! Finally – before I get...
WooCommerce Grouped Product Type FULLY Explained
Not finding the information you need on WooCommerce Grouped Products? You’re not alone. This WooCommerce product type seems to be hidden below a tonne of promotion for WooCommerce Product Bundles and a bunch of other WooCommerce Plugins that appear to be necessary for something that is actually core functionality. You won’t find this video by searching the WooCommerce Docs (which is weird) but I managed to uncover this video which actually explains Grouped Products in WooCommerce really quite clearly. For some reason there’s a complete lack of searchable documentation on the WooCommerce site – so hopefully this will end your search! WooCommerce Grouped Products Explained What You Can Do With WooCommerce Grouped Products WooCommerce Grouped Products are ultimately like “collections” They actually rely on the existence of other WooCommerce Product Types for their construction. i.e. you can’t add anything new to a grouped product that doesn’t already exist in the WooCommerce Product Catalogue on your store. The limitation of this type of product as it’s constructed on WooCommerce Core is that despite the fact you can bundle products together as a grouped product in WooCommerce, you can’t then apply a discount. The main reason you’d group or bundle products in WooCommerce is to incentivise your online shoppers to add more products to their basket. Just grouping some products together may work, but it’s going to be far less effective than if you also offer a discount on the group of products. This is where the question of “how does WooCommerce make money” really comes in. They offer some core functionality that doesn’t quite achieve what you want it...
Need a WooCommerce Amazon Fulfillment Integration for FBA? READ
So you are currently selling on Amazon using the FBA (Fulfilment By Amazon) Program – but you want to know if it’s possible and how to sync WooCommerce with Amazon FBA so when you make a sale on your website, the order is automatically sent to Amazon and fulfilled by Amazon using their “Multi-Channel Fulfilment” offer. You’re in the right place! WooCommerce integrates with Amazon and you can make WooCommerce and Amazon sync stock levels so you don’t oversell products on your website that are actually out of stock! Instead of Amazon FBA – it’s WooCommerce FBA! This is the type of WooCommerce Amazon Integration that Amazon Sellers would be most interested in, as you’re most likely already using Amazon FBA to sell on Amazon. Connecting WooCommerce to Amazon – WooCommerce Amazon Integration Table of Contents ToggleConnecting WooCommerce to Amazon – WooCommerce Amazon IntegrationWooCommerce Amazon FulfilmentWooCommerce Amazon Fulfilment Plugin Limitations (Single European Website)WooCommerce Amazon Fulfilment Plugin for WooCommerce MultisiteAmazon Multichannel Fulfilment Costs vs FBAYou searched for: WooCommerce Amazon Fulfilment Specifically what you’re after is the WooCommerce Amazon Fulfilment Plugin. It works in all Amazon Marketplaces and uses the Amazon API connection to synchronise stock levels between your WooCommerce store and your Amazon Seller Central account. You only need 1 license for this plugin to be able to connect to all regions in which you sell. There are a couple of approaches to using WooCommerce for selling internationally. If you opt to sell from a single installation of WooCommerce the plugin can dynamically change the “Marketplace ID” from which the item is fulfilled – this is great if you’re on...
How To Sell Amazon Products On Your Website GUIDE for Amazon Sellers
Are you an Amazon Seller who’s been successful at Amazon FBA and are now wondering “how can I sell amazon products on my website WITHOUT the hassle of warehousing and returns, but with the SIMPLICITY of Amazon FBA?” or “Can I link my website to Amazon FBA?” Then you’re in the right place. It IS possible to sell Amazon Products on your website with ease and fulfil your website orders with FBA (Fulfillment by Amazon). That being said, I am of course talking about selling YOUR products, which are for sale ON Amazon. (It’s also possible to sell other brand’s products by drop-shipping using Amazon as a supplier, but we won’t get into that here). 4 Steps To Selling Amazon Products On My Website Table of Contents Toggle4 Steps To Selling Amazon Products On My WebsiteWe Recommend WooCommerce – even though Shopify affiliate commissions could make us rich!Why WooCommerce?Steps to Selling Amazon Products On Your Website with WooCommerceStep 0 – Setup your WooCommerce WebsiteStep 1 – Purchase & Install the WooCommerce Amazon Fulfillment PluginStep 2 – Upload your products to your WooCommerce Online StoreStep 3 – Setup 1-Click Upsells, Order Bumps Cross Sell Funnels to Sell like a PROStep 4 – Sit back and make more profit as you grow with WooCommerceStep 5+ – build yourself a real defensible eCommerce businessWhat About Selling Amazon Products on my website internationally?How do I Get Started with my own eCommerce store on WooCommerce?Can I use Shopify and Amazon FBA to sell my Amazon Products on my own Shopify Store?Is it ok to import Amazon products to WooCommerce?How to sell on Amazon with...
