Using Schema to Avoid Internal Competition Between Articles Targeting Similar Keywords

In this video, I discuss the concept of using schema to avoid internal competition between pages on your website in search engine rankings. I explain how internal competition occurs when multiple articles from the same website compete for a page one slot on Google. I share solutions that were suggested in a Facebook group discussion, such as focusing on search intent and avoiding overlap. I also mention the importance of making content unambiguous for Google to understand – and Schema is a useful tool in the toolchest!

Video Guide: Using Article “About” Schema to Fix Keyword Cannibalization

RankMath Guide to Adding “about” Schema

Here’s a link to the RankMath guide to adding “about” schema to your page using text links

Article “About” Schema Example – Kolsch Beer

<script type="application/ld+json">
{
  "@context": "https://schema.org/",
  "@type": "Article",
  "name": "Mastering the Art of Homebrewing a Kölsch Beer",
  "about": {
    "@type": "Thing",
    "name": "Kölsch",
    "sameAs": "https://en.wikipedia.org/wiki/Kölsch_(beer)"
  }

}
</script>

Article “About” Schema Copy/Paste

<script type="application/ld+json">
{
  "@context": "https://schema.org/",
  "@type": "Article",
  "name": "Insert Article Title Here",
  "about": {
    "@type": "Thing",
    "name": "Insert what you're defining here",
    "sameAs": "Insert the Wikipedia page URL"
  }

}
</script>

Remember to paste this code into a “HTML” Block – you can find this in the list of blocks available within Gutenberg Block Editor as standard

Mentions vs About Schema

I only mention “about” schema in the video – as it’s at the core of resolving this issue. Adding “mentions” schema is a further advanced level of implementation which isn’t 100% necessary to combat internal competition, but could be helpful – the link to RankMath below will help explain a little more about using “mentions” schema.

Want Me To Check Your Work?

I’d be more than happy to check you’ve followed the advice in the video correctly – just go ahead and drop me an email at [email protected] and me, or a member of my small-but-mighty team will check it over for you!