11+ Ways To Drive Traffic To Your Amazon Product Listing – Compared In Terms Of Cost And Ease

We’re one of the only Amazon FBA blogs that talks passionately about how to drive traffic to your Amazon product listings in the most cost effective manner – along with the occasional amazon selling hacks. In this article we’re going to give you the A to Z of your options from low cost paid traffic through to free traffic sources.

I’ll be guiding you through the options for how to drive external traffic to your Amazon product, both free and paid traffic sources.

Of course I couldn’t talk about how to drive traffic to your Amazon product listings without evaluating and comparing Amazon PPC Ads with the other traffic sources.

So hold on for some Amazon fba tips!

Bonus Amazon tips are also included!

I’ll also look at the options when it comes to tracking traffic to Amazon whether with Amazon Attribution or setting up your Amazon Storefront tags.

Fundamentally I’m answering the question – How to get your product on the first page of amazon and keep it there. Spoiler alert, it probably involves a combination of Amazon traffic sources!

Finally – before I get started giving you a run down on how to increase amazon ranking with external traffic, this article is part of an ongoing SEO case study that we’re using to demonstrate our processes to you wonderful readers. Therefore, please note, this article is incomplete if you’re reading this notice!

 

How To Drive External Traffic To Your Amazon Product – Cost & Ease Compared

Table of Contents


Using external to Amazon traffic sources is a hot topic for any serious Amazon Seller who’s trying to figure out how to get your product on the first page of amazon and keep it there, whilst making a profit!

Instead of fighting over the fixed volume of search traffic that Amazon has to offer, external traffic gives you the opportunity to get one-up on the competition – leaving them wondering how you’re mysteriously boosting your Amazon best seller rank.

Casey Gauss of Viral Launch recently did a YouTube Live in which he said that the BIGGEST overall ranking and keyword ranking impact they were seeing ON Amazon was from External Traffic OFF Amazon. I don’t even think Casey fully portrayed the level of gravity shift that this statement will make in coming months. Here’s the video – it’s about an hour and a half long, but it’s worth a watch.

 

 

What Is “External Traffic” On Amazon?

This is something Casey covered in the YouTube Live Webinar, but in reality didn’t go anywhere near as far as defining External Traffic For Amazon Sellers in a broad and expansive way. That’s what I’m doing today, in this post.

External traffic is simply traffic that’s come from a website or App other than Amazon. The searcher and potential customer starts their journey somewhere else, but ends up on Amazon.

Here are the external to amazon traffic sources we’re going to cover in a little more detail:

  • Using Pinterest for Amazon Traffic
  • Instagram for Amazon Sales
  • Google Adwords (Google Ads and Shopping Ads)
  • Bing Ads (Microsoft Advertising)
  • Free Facebook Traffic…?
  • Buying YouTube Traffic?
  • Product Launch Services (Deal Sites)
  • Search Engine Marketing (SEO) Organic Traffic

 

Why Drive External Traffic To Your Amazon Listing?

First let’s just look at a few reasons why you’d want to send external traffic to your Amazon Product Listing:

  • Improve Amazon Rank of your products (BSR or Best Seller Rank)
  • Get sales for lower cost than Amazon Sponsored Ads and Amazon PPC
  • Avoid aggressive competition on Amazon
  • Build sustainable sales that don’t rely on Amazon’s traffic platform
  • Leave the competition wondering how you’re ranking your products on Amazon
  • Build an Email List or Messenger List

So without any further ado, let’s dive into answering how to drive external traffic to amazon listing.

 

How To Be On The First Page Of Amazon

Is this actually the question you’re asking?

After all, you’ve arrived at this article after looking at ways to drive more traffic to Amazon, but it’s always good to get clear on goals and outcomes.

If you’ve already concluded that External Traffic is the way to get your product on to page 1 of Amazon and it stay there, then the good news is you’re ahead of the competition.

If you didn’t realise this was actually going to be one of the major outcomes and side effects of sending good quality convertible traffic to your listing, then right now you should be getting excited and VERY interested.

The really attractive bit about driving external traffic to Amazon Product Listings is that you can go where your competition aren’t. You can tap into the “Blue Ocean’s” of the eCommerce and Amazon world and avoid the “Blood Red Ocean” and the short term grey and black hat tactics everyone else in the Amazon Seller community seems addicted to.

External traffic isn’t just a great opportunity to drive low cost, high profit margin sales. It’s an opportunity to build something more authentic and more sustainable, on your terms.

Now onto that list of kick ass ways to drive traffic to your Product Listing On Amazon.

 

Use Pinterest For Amazon Traffic

Pinterest can increase traffic to Amazon listings in a couple of ways:

  • Pinterest Organic traffic
  • Pinterest Paid Advertising traffic

 

Pinterest Organic Traffic

If you run a hot Pinterest account and have a decent ‘monthly unique viewers’ stats, it’s possible to drive significant traffic consistently from pins over a long period of time.

Pinterest isn’t a “social” channel. It’s a search engine. As such Pins are evergreen and can generate traffic months and years after their initial publishing. Product Pin’ designs do need to encourage saving (Pinning) and if they do, you’ll continue to get traffic long after you pin them.

With it being organic, this traffic is also ‘free’ (as opposed to the real cost of paid advertising).

 

Pro’s

  • Traffic is free
  • Traffic continues to flow after initial publishing

 

Con’s

  • Need to manage a Pinterest account with decent performance stats
  • You need to keep up with Pinterest changes – they’re as frequent as any other platform
  • Although more sustainable and cumulative than social, Pinterest traffic isn’t as steady state as Google Organic Traffic – it can be a bit “spiked”

 

Pinterest Paid Ads Traffic

Facebook Ads is quite literally every ‘Amazon Course Selling Guru’s’ answer to the question; how to boost product sales on amazon? Right?

I would go as far as to say NOBODY is talking seriously about Pinterest Ads to increase Amazon sales rank.

That could be for 1 of 2 reasons:

    1. Pinterest Ads don’t work for products on Amazon
    2. Pinterest Ads haven’t hit the Amazon echo-chamber yet

The answer is number 2. Trust me.

None of the Guru’s have come out with a course about it yet, therefore in the eyes of 99.9% of Amazon sellers – they don’t exist.

This is a huge MISSED OPPORTUNITY

Unlike Facebook, Pinterest is a place where people browse for inspiration and EXPECT to be able to buy items they see in Pins.

It’s almost like Pinterest was designed for Shopify, WooCommerce, eCommerce and Amazon sellers.

 

Pro’s

  • Advanced targeting options with Pixels and Goal configuration all available
  • Immediate traffic on a platform that’s mid-to-bottom of funnel customers
  • Unlike Facebook, it’s not as reliant on high performance Organic posting (See Molly Pitman’s FB Ads course for the drawbacks of needing a high organic performance on your account for high performance Facebook Ads)

 

Con’s

  • It costs money immediately and continuously to drive traffic on a continuous basis
  • It’s ANOTHER Ads platform to learn and master

 

Verdict: Using Pinterest To Drive Amazon Sales

Whether Organic or Paid traffic, Pinterest has something to offer the Amazon Seller.

Also, due to users being mid to bottom of funnel it’s more likely Pinterest will give you access to more FULL PRICE sales on Amazon. Facebook isn’t where people shop. Therefore the price we pay for attention is high and comes in the form of DEEP DISCOUNTS.

Pinterest can actually be an un-spoilt source of purchase hungry buyers who will pay full price for your products.

I look forward to the Guru’s getting hold of this one, as I feel like it’ll be sold as the latest new opportunity. You heard it here first. NOW’s the time to get on board – before the Guru’s start professing it’s infallible capability to get you working from the beach sipping Mojitos within the month!

COST SCORE = 9 / 10 (Paid)  2 / 10 (Organic)

EASE SCORE = 7 / 10 (Paid)  4 / 10 (Organic)

 

Recommended Resources To Boost Product Sales On Amazon With Pinterest

If you’re interested in getting an introduction into Pinterest Organic and Paid traffic, there are a bunch of Podcasts out there, but I’d advise checking out the Simple Pin Media Podcast.

When it comes to Pinterest, Tailwind Pinterest Management Software is a MUST HAVE. If you’re managing Pinterest manually, you’re making life really hard for yourself. It’s far more than scheduling pins to Pinterest. Get Tailwind here.

Additionally, if you’re looking for someone to handle all of this for you in a hands off fashion – click here.

 

Advertise Amazon Listings On Instagram

Promoting your Amazon listing on Instagram isn’t a new concept. But the features and accessibility of the platform to businesses and entrepreneurs are changing all of the time.

Let’s start by getting 1 thing straight.

I’ve gone straight for paid advertising on Instagram. Why not Organic like on Pinterest?

Instagram Organic traffic sucks. It’s as simple as that.

Yes you’ll find some hero saying “I make it work for my brand” AND you’ll find viable 1-person-businesses selling products to a niche with only 3-4,000 followers. Take Laurella Mama as an example of a successful Instagram traffic driven eCommerce business.

At time of writing, Ahrefs has the LaurellaMama.com website at less than 50 visitors a month coming from search. But she is KILLING it on Instagram, with a humble, but engaged 3,600 followers.

If you want to use Instagram as a business owner who’s scaling nationally and internationally or growing your product line, you need to be talking about Instagram Ads. These $50 a month “Instagram Management” packages on upwork and Fiver just won’t cut it – you need to be a dedicated Instagram Marketing Pro just to be in the game, then you need to keep up.

Instagram is increasingly a “Shopping Mentality” channel. Instagram have done a smart job in making this cultural shift on the platform, with users embracing the change.

What does “Shopping Mentality” on Instagram actually mean?

  • People expect to see beautiful products and be able to buy them
  • Users expect to see aspirational brand-led content that inspires them
  • Product tagging so users can navigate directly from post-to-purchase
  • Shop integrations directly into Instagram allowing in-App purchases without leaving the platform

So, so, so clever

Facebook, the guys behind Instagram will NEVER achieve this with their parent platform. Facebook is entrenched in peer-to-peer dialogue. Interruption marketing is the only choice with Facebook.

Whereas marketing on Instagram has the potential to offer seamless integration of high quality content that IS also advertising content. Think ‘high end product placement’ like in a James Bond movie.

 

Pro’s

  • Users expect and engage with high quality advertising content
  • Users expect the connection to a purchase and shopping experience when on Instagram
  • Traffic from day 1 – run your Ad, get traffic (well almost, there’s still a need for organic presence)
  • Can do retargeting with your Ad campaigns to reduce Cost Per Acquisition (CPAs)

 

Con’s

  • Organic traffic from Instagram is limited. Limited opportunity to actually provide external links is a contributing factor. i.e. Link in profile, link in story (if you have more than 10k followers)
  • Retargeting is limited, especially when trying to drive traffic directly to Amazon (can’t place a pixel on the Amazon website, thus no ability to capture the user behaviour to be able to retarget)

 

Verdict: Using Instagram to increase sales on Amazon

If you’re looking to engage in a pure Organic Traffic strategy with Instagram, prepare for the grind. It’s going to take time (more than 12 months) and it’s going to take dedication. I seriously question the ROI for Instagram organic traffic. We generate value from Instagram in other ways, but that’s another story.

Instagram Paid Advertising offers you a serious opportunity to gain traction quickly. However, as with it’s parent platform, Instagram can also be very “deal centric” in the mind of the consumer. Full price sales are definitely possible, but if you’re looking to drive sales volume on Amazon, it may be a loss leader platform which may call into question it’s ROI and ultimate profitability overall.

As with all paid advertising, know your limits, don’t get in too deep. When skill isn’t applied, you might as well be dropping chips on the craps table at your local Casino.

COST SCORE = 9 / 10 (Paid)  6 / 10 (Organic)

EASE SCORE = 7 / 10 (Paid)  8 / 10 (Organic)

 

Recommended Resources To Increase Amazon Traffic With Instagram

If you’re looking to get started with Organic Instagram Traffic, a great place to go and bathe in a sea of information is Later.com – they even have free Instagram Training courses you can do yourself, or get your team to complete.

If you’re looking to completely go “all-in” on Instagram Organic Traffic, I’d encourage you to invest in some paid training. The course with the most credibility we’ve seen out there is Instagram Domination by Foundr Magazine. Be prepared to get the Credit Card out, it’s $1,997 but Nathan Chan is the real deal, so I wouldn’t rule out the idea of getting a decent ROI if I was going all-in on this strategy.

If it’s Instagram Ads training you’re after, I’d seriously consider looking at everything by Molly Pittman right now. So much of the information out there is outdated and impractical. Molly’s got the latest data-led research on how to win with Paid Social Ads in 2019 and beyond.

You have to enrol, so here’s a link to her enrolment landing page.

Of course, if all of that sounds like too much hard work, you can always speak to us about Instagram Account Management. We specialise in the Organic Traffic side of things, especially when used in combination with an influencer engagement strategy. But that’s another story. Click here to speak to us about Managing Your Instagram.

 

Google Adwords Traffic To Amazon (Google Ads And Google Shopping Ads)

Yes, Google Adwords has been called Google Ads for a little while now, but the Adwords branding has stuck.

The reason I bring up the name is because Google Ads is far bigger than a “words” based advertising network. Yes, there’s the classic text ads you see at the top of search, but there’s also the Shopping Ads which appear in search and of course, the Display Ad Network – showing website visitors ads based on data that Google has accumulated about the user.

This chart gives you an idea of the shear size and dominance of their Ad Revenue vs total Ad Spend in the major markets:

 

Infographic: The Incredible Size of Google's Advertising Business | Statista

 

So Google is a monster when it comes to broad access to customers.

It’s not just targeting Google Search Engine Results Pages (SERPs) but Ads you run can also appear all over the web, for example:

  • Ads appear in Gmail inboxes (weren’t expecting that were you!)
  • Ads appear on websites all over the web that run visual and video Ads paid for by Google Ads
  • Ads appear on YouTube – but we’ll talk about YouTube separately also
  • Ads appear on Mobile and Desktop Apps (you’ll most likely want to exclude mobile app placements for Google Display Ads)

It’s clear Google has extensive reach when it comes to Ads.

So it’s a bit more than bidding on your <product name keyword> these days (if you want it to be, that is).

This is a 100% paid traffic play.

You need to get your numbers right and that can be tough.

 

GOOGLE SHOPPING LIST PRODUCTS FOR FREE UPDATE APRIL 2020:

Google announced they’re rolling out free access to Google Shopping for everyone. So if you’re wondering how to increase Amazon Ranking in a low cost way, I’m pretty sure this is going to be near the top of the list once this is fully implemented.

Here’s the announcement from Google on their blog about it now being “free to sell on Google Shopping”

Here’s the resource from the Google Support system showing you how to get started showing your products on Google Shopping for FREE.

Now back to getting the numbers right for paid ads for Amazon sellers…

 

I’ll make reference to Andrew Youderian’s State of the Merchant Report 2019 for the first of a few mentions here. His report is highly credible, genuine feedback from high performance eCommerce businesses. It’s worth paying attention to.

Why do I mention this report?

Because in the report, there are Return on Ad Spend (RoAS) numbers that are great benchmarks. The median RoAS for Google Ads was calculated at 4.0 X RoAS. That’s like the equivalent of a 25% ACoS in Amazon Ads world.

If you know you can’t make those numbers work, don’t go down this road. Keep in mind that’s also based on data from high performance eCommerce businesses that know what they’re doing, not complete novices to the Google Ads platform.

This is what I meant when I said know your numbers.

Is there enough margin in your product to give away 25% of your sales price to Google Ads?

If not, this likely isn’t a sustainable growth focused traffic source for you.

 

Pro’s

  • Google Ads are scalable – extremely scalable
  • Google Ads have extensive reach meaning you can target customers who are switching websites and channels within a single set of Ad Campaigns
  • Out of Facebook Ads, Amazon Ads and Google Ads – it’s one of the highest performers in terms of RoAS at 4.0 X
  • Can be tested and optimised over time, especially using retargeting campaigns and Display Ads
  • Traffic from day 1

 

Con’s

  • Traffic isn’t evergreen – stop paying, traffic stops flowing
  • It’s another PPC platform that needs operation and maintenance, and it has it’s own set of nuances
  • You may need to test multiple forms of Google Ads as well as multiple campaign types to refine and optimise to achieve the 4.0 X RoAS
  • At 25% ACoS, and the time investment in setting up and managing the Ads could have challenging profitability
  • Retargeting is limited when the purchase takes place on Amazon, therefore full optimisation of these ads with retargeting has it’s limits

 

Verdict: Using Google Ads To Boost Product Sales On Amazon

Assuming the numbers do work for your products and your business, with Google Ads having better Return on Ad Spend than Facebook Ads, the remaining barrier would be complexity and management.

Google Ads is yet another Ad platform and within it, there’s largely your standard Text Based Ads and Google Shopping Ads (Display Ads are in the mix too). As with any Ad platform, there are some approaches which are less hands on than others.

Let’s be clear – no PPC Ad Platform is “set and forget”

Google Ads, particularly Shopping Ads do offer a less hands on approach. The key input from you the advertiser being a clean product feed that’s up to date with the latest product information is the primary demand.

Obviously with the text based Ads there are various keyword targeting methods for Google Ads, therefore be prepared to invest some time and money.

COST SCORE = 8 / 10

EASE SCORE = 7 / 10

 

Recommended Resources To Increase Traffic To Your Amazon Store With Google Ads

If you’re wondering how to advertise amazon products on google, this is ultimate guide to eCommerce PPC from the Wordstream blog

If you’re looking for an A to Z training in Google Ads and Google Shopping Ads I’d advise the skillshop from Google themselves is a great place to start (or send a team member to get clued up).

 

Bing Ads For Amazon Traffic (Microsoft Advertising)

Another advertising platform that’s had a rebrand and rename is Bing Ads, now called Microsoft Advertising.

With many of the same options as Google Ads, you’ve got many of the same opportunities. Microsoft Ads however also have the added benefit of being under-utilised, so they can be more cost effective.

Options you have are:

  • Microsoft Search Ads
  • Microsoft Audience Network Ads
  • Microsoft Product Ads

 

Pro’s

  • Like Google Ads, Microsoft Ads are scalable – extremely scalable
  • Microsoft Ads, although on a smaller network, still have extensive reach
  • Although there isn’t supporting comparison data on the RoAS of Bing Ads vs Facebook, or Amazon Ads, it’s generally accepted that CPC rates are lower with Microsoft Ads vs Google Ads.
  • Can be tested and optimised over time, especially using retargeting campaigns and Display Ads
  • Traffic from day 1

 

Con’s

  • Traffic isn’t evergreen – stop paying, traffic stops flowing
  • It’s another PPC platform that needs operation and maintenance, and it has it’s own set of nuances
  • You may need to test multiple forms of Microsoft Ads as well as multiple campaign types to refine and optimise to achieve a 4.0 X RoAS as with Google Ads
  • Even At 25% ACoS, and the time investment in setting up and managing the Ads could have challenging profitability
  • Retargeting is limited when the purchase takes place on Amazon, therefore full optimisation of these ads with retargeting has it’s limits

 

Verdict: Using Microsoft Ads To Boost Product Sales On Amazon

More coming soon…

COST SCORE = 8 / 10

EASE SCORE = 7 / 10

Recommended Resources To Increase Sessions On Amazon Product Listings With Microsoft Ads (Bing Ads)

More coming soon…

 

Free Facebook Traffic?

I’ve got some bad news if you thought I was going to reveal the secret behind free Facebook traffic.

There’s no such thing as free Facebook traffic.

If organic traffic from Instagram sucks, when it comes to Facebook organic traffic is dead.

There once was a time where you could throw up a Facebook page and Group and get tonnes of free traffic. That is ancient history in the world of online traffic.

So when it comes to using Facebook to drive traffic to Amazon, the conversation is exclusively about Paid traffic. Facebook Ads.

However, Facebook Ads have also reached a level of maturity and saturation.

A little while ago, you could create a lookalike audience, run an FB Ad and get some traffic and sales relatively quickly. However, the bar has been raised. Way high!

The most up to date authority on dominating traffic and conversions on Facebook is Molly Pittman. In listening to her approach, it sounds completely logical and also really tough.

Molly pretty much says;

  1. Build a great organic following and engagement in an organic post
  2. Run Paid Ads building off the back of the organic reach and engagement of posts

So there’s a dilemma…

We need to expend effort on getting some organic traction to then move on to scaling with paid Facebook Ads. This feels like potentially a lot of high cost effort before you even move onto the high cost Ads…

Facebook Ads have increasingly been used to drive traffic to Facebook Chat Bots and users sent through Chat Sequences. One of these specific Amazon Chat Bots is “Seller Chat Bot” created by Paul Harvey.

However, Chat Bots AREN’T A TRAFFIC SOURCE – they’re a conversion mechanism, so we’re not going to dive into Facebook Messenger Chat Bots for Amazon Sellers in this resource.

 

Pro’s

  • Traffic from day 1

 

Con’s

  • Return on Ad Spend is lowest at 3.0 X in Andrew Youderian’s report (that’s like a 33% ACoS in Amazon PPC world)
  • Optimised campaigns depend HEAVILY on retargeting to achieve any profitability. Money is pretty much exclusively made in retargeting with other campaigns being loss makers. Selling on Amazon doesn’t allow you to access the significant levels of retargeting required (limited pixel placement and no cart / checkout feedback process)
  • The platform is more saturated, meaning more advertisers are competing for fewer spaces = costs are increasing (Ezra Firestone literally sent me an email today with almost those exact words in)
  • It can cost a LOT of cash to refine campaigns and test out effective creative
  • Facebook Ads are “interruption marketing” people don’t go to Facebook to shop, they go to be entertained, therefore sales are likely to be heavily discounted, not full price to entice users away from their entertainment

 

Verdict: Using Facebook Ads To Increase Amazon Sales Rank

The verdict is clear on Facebook Organic traffic.

It’s non-existent.

Dead.

Finito.

So that’s the last I’ll mention it.

When it comes to Facebook Ads for Amazon FBA, there’s life, but it’s expensive. Beyond expensive, it can be highly sophisticated (read complicated) for the business owner entrepreneur who’s trying to balance a whole host of strategies and tactics.

There really is no “set and forget” mode here. You have to commit.

Without the detailed customer data for the ultra-profitable retargeting campaigns, it’s also possible that Facebook Ads get ruled out from the outset as a matter of shear economics. There’s not enough margin to run Facebook Ads for Amazon products.

This is likely to be the case for may with RoAS being so low and equivalent ACoS being 35% with significant levels of optimisation and segmentation with access to detailed customer behaviour AND transaction data. Data that’s simply not accessible when selling on Amazon.

Facebook Ads are not for everyone. They’re probably not for most.

I’ve not even brought up the fact that they’re the archetypal form of interruption marketing, where full price sales are simply not the norm. This further challenges the economic picture making them applicable only to special short term traffic promotions, liquidation or ranking offers.

Utilising Facebook Ads for ongoing traffic to Amazon to drive overall profitable sales requires close modelling and monitoring to ensure the economics stack up over time, with a tendency for them to be unsustainable as a result.

COST SCORE = 9 / 10 (Paid) 9 / 10 (Organic)

EASE SCORE = 7 / 10 (Paid)  1 / 10 (Organic)

 

Recommended Resources To Promote Amazon Products On Facebook

I’d suggest you take a Facebook Advertising Course if you’re going to invest your advertising budget in Facebook Ads. Molly’s Facebook advertising course has an enrolment window, you can sign up to the waiting list here.

Molly’s teachings are a pretty great starting point to figuring out how to promote amazon products on Facebook.

You don’t just need to now how to setup Facebook PPC, you need to know how to optimize facebook ads and obsess over them.

If you’re generally trying to find out how to get traffic from Facebook, I’d personally recommend anything from Ezra Firestone, particularly his ‘3 Pillars of Profitability’ system for Paid Ads in general. Here’s a link to his Facebook Video Ads course.

 

Buy YouTube Traffic? How Much Does It Cost To Advertise On YouTube?

COMING SOON

Free YouTube Traffic

YouTube ppc

What is it?

How does it work?

How do you do it?

What characterises this type of traffic?

Is it more or less buyer intent? Is it interruption marketing?

 

Pro’s

  • Coming Soon

 

Con’s

  • Coming Soon

 

Verdict: Using YouTube Ads Increase Sales On Amazon

COMING SOON

Is it good, bad indifferent?

Who are they for?

What’s the equivalent ACoS? (RoAS)

COST SCORE = x / 10 (Paid) y / 10 (Organic)

EASE SCORE = x / 10 (Paid)  y / 10 (Organic)

 

 

 

Amazon Product Launch Services And Deal Sites For Traffic & Sales

You can also use a service like jump send deal site, to run Jumpsend deals to drive traffic to your Amazon listing.

That is ultimately what’s happening here. High converting traffic is being sent to your listing from the deal site.

This would more conventionally be understood as an Amazon Product Launch Strategy.

This type of traffic is exclusively on the look out for a deal, so although it’s buyer traffic, it comes with the price of low profitability.

COMING SOON – REVIEWS OF SERVICES

 

Viral Launch Review

Viral launch doesn’t have an open list like Jump Send. Put another way; your deals are exclusive to viral launch deal subscribers and obscured through use of different branding on the consumer side vs the seller side.

 

Jumpsend Review

Jump Send hosts an open platform that has unified branding for seller and discount shopper.

This presents the issue that other sellers (and online arbitragers) can openly scan the list of deals and find items with profitable resale value.

Although a part of the Jungle Scout family of softwares, with a great interface and software, the setup is flawed in it’s openness.

 

Jumpsend vs Viral Launch

COMING SOON

 

Zonblast Review

Six Leaf (formerly Zonblast) the claimed pioneers of the “giveaway blast” strategy of launching products on Amazon share the same approach as Viral Launch.

The platform is closed and obscured from a seller and discount shopper perspective.

This helps reduce the likelihood of resellers and online arbitrage sellers from picking up the discount products with the aim of selling back on your listing.

Although not strictly “hijacking” it does have a negative effect in terms of conversion rates.

 

Zonblast vs Viral Launch

Zonblast and Viral Launch therefore have lot in common when it comes to their discounted product marketing offerings.

They both obscure the discount marketplace from the sellers, which we’ve established is beneficial.

MORE COMING SOON

 

Costs Of Using Launch Services For Traffic And Sales

We’ll explore relative costs RoAS and ease / prerequisites

The major cost involved in this traffic source will almost always be the cost of the product you’re giving away (if you’re giving away a meaningful number of units).

Therefore the RoAS or overall costs of this as a traffic source will be determined by your other product and business costs. Unique to your product and business.

Giving a typical example:

Selling a $30 product at 70% off would have you retailing at $9

Keeping in mind Amazon FBA fees, and commission account for about 35% of the top selling price, that’s about $10

Then the cost of the product landed would be about 35% of the top selling price, another $10

Ultimately it’s therefore costing you about $10-11 per unit to give it away at 70% off

These are generalised, but useful numbers.

Giving away 100 units would therefore cost in the region of $1,000 plus the “launch” fee of maybe $200

This obviously delivers a negative RoAS on the discounted product sales. You’re making a loss, and not really acquiring the customer. You’re just getting a one off sale.

These economics only make sense on Amazon where sales rank and organic sales are ultimately driven by other sales.

Therefore RoAS becomes a more weirdly compounded number that needs also to take into account the relative number of organic sales that these “discounted sales” helped to generate. A difficult number to attribute with any meaningful accuracy or certainty.

Off Amazon, this tactic only makes sense if YOU own the customer, therefore having the ability to remarket to them and gain further sales to offset the initial “customer acquisition cost”.

 

Search Engine Marketing (SEO) For Organic Traffic For Amazon

Google SEO may feel like an old friend (or enemy) to many, but the truth is the platform has come of age and demonstrates more of a meritocracy online than pretty much any other platform (in my opinion). This opinion is well founded though, even Ryan Danial Moran of Capitalism.com who’s a veteran Google SEO and Amazon Seller, said this on the Freeeup.com Podcast:

“The ones who win are the ones who are doing Search Engine Optimization and sending the traffic to Amazon and closing the deal on Amazon.”

You can check out the full interview below which gave a GLOWING recommendation for using Google for External Traffic.

 

Approaches To Organic Search Traffic For Amazon Sellers

  • Own brand site
  • Media Property
  • Leverage other media properties using HARO and PressPlugs (start today)

If you want to start on your journey to building your own Google Traffic, check out this 9 Step Guide to building a website to drive external traffic to your Amazon listing.

There is an essential distinction to be made when it comes to SEO for organic traffic and it’s to do with whether you concentrate on ranking specific pages, or whether you focus on publishing more and more content, mopping up traffic from long tail keywords. If you want to find out more about this strategy, a great place to start is this article and podcast where I explain Organic Traffic, what is it, how to get it and how much does it cost?

 

Pro’s

  • Coming Soon

 

Con’s

  • Coming Soon

 

Verdict: Using SEO To Increase Sales On Amazon

COMING SOON

 

 

Email Marketing Traffic For Amazon Sales

Email marketing has huge potential, especially when running your own online store as you have the ability to utilise user data to customise and trigger ecommerce email marketing campaigns like:

  • Cross-sell and upsell email sequences (bought x not y type email marketing campaigns)
  • Remarketing emails (visited specific product website pages but didn’t purchase)
  • Abandoned cart sequences (added a specific product to cart, but didn’t purchase)
  • Broadcast emails (newsletters and general communications)

In this podcast from Jaryd Krause with Mike Jackness of EcomCrew, Mike mentions how in “Color It” a business he previously owned and sold for a 7 figure sales price, he was generating 52% of the business revenue via email marketing (made possible by selling on his own store and not just Amazon).

EP 061 – Buying & Scaling Ecommerce Website Businesses with Mike Jackness

Pro’s

Coming Soon

Con’s

Coming Soon

Verdict: Using Email Lists To Increase Sales On Amazon

COMING SOON

 

Recommended Resources For Increasing Sales On Amazon With Email

Coming Soon

 

Sending Traffic To Amazon & How To Track & Measure It

Should I Drive Traffic Directly To My Amazon Listings?

You have a choice when it comes to sending traffic directly to your Amazon listing “direct response marketing” style, or whether you send the traffic via a landing page.

your landing page for this Amazon Listing Traffic could be a sales page, selling more of the product benefits or you could integrate an email opt in to capture an email BEFORE the buyer gets to your Amazon Listing.

The incentive for the buyer to hand over their email address could be a discount coupon or discount code on the product you’re selling – that’s likely going to give you the highest conversion rate.

If you’re sending traffic directly from Ads, it’s likely you’re going to get a lot of browsers – unless you have a compelling special offer.

That will reduce your Conversion Rate (also called “Unit Session Percentage” in your Amazon Seller Central Business Reports). This is believed to be a ranking factor for the Amazon A9 Algorithm, so it’s important that if you’re going to drive traffic, it’s not going to be “browsing” traffic – but high buying intent.

 

Drive Traffic To Amazon Listing Or Storefront?

COMING SOON

amazon product page

Resources For Amazon Storefront Traffic

If you need a custom storefront designed – you should speak to This Is Unicorn

 

Tracking Traffic To Amazon

COMING SOON

I’ll talk about Amazon Attribution and using Storefront tags to track conversions on Amazon.

Amazon Attribution Programme

You can also use the Amazon Affiliate programme to track traffic using an affiliate tag.

 

Amazon Sessions vs Pageviews – Measuring Traffic

If you’re wondering what the difference between Amazon sessions vs pageviews is, you’re not the only one.

Amazon Page Views or Pageviews are the number of unique views your Amazon Listing has had.

Amazon Sessions on the other hand, only count the number of user sessions in which your Amazon Listing was viewed, regardless of the number of times a shopper may have visited your listing in a single session.

In other words, sessions is the count of unique viewers of the product page whilst the page views would be total view count from those unique viewers.

A shopper may visit your product page multiple times in a shopping session before choosing which item to purchase.

In which case, Amazon would report to you that a single shopper has generated a single “session”

Amazon would however report each individual page view that shopper generated, so you’ll see multiple page views counted against a single session.

Pageviews vs sessions is probably easier to demonstrate than it is to explain by text, but hopefully that clears that one up.

 

How To Drive Traffic To Your Amazon Product ON Amazon

Obviously if you’re wondering how to improve seo on Amazon, that’s more of an Amazon Listing Optimisation question. This should result in better overall indexing and can therefore increase your chances of getting sessions and pageviews on your Amazon listing. However, indexed doesn’t mean ranked and therefore isn’t the complete formula for driving traffic to your Amazon Store.

COMING SOON

 

Amazon Pay Per Click – Amazon Headline Search Ads

COMING SOON

headline ads amazon

ACOS Amazon

 

Amazon PPC – Sponsored Products

COMING SOON

Amazon PPC Ads

 

Amazon Display Ads – Amazon Retargeting Ads

COMING SOON

amazon native ads

Amazon Retargeting Ads

Amazon Retargeting

 

Resources for Amazon Advertising Strategy for Traffic

 

Amazon PPC Agency

This Is Unicorn – Amazon PPC Agency

 

Amazon PPC Management Software

PPC Entourage – Amazon PPC Management Software

 

How To Get Your Product On The First Page Of Amazon And Keep It There

External traffic is the most sustainable and cost effective way of getting your products onto the first page of Amazon and keeping them there in a completely defensible way, the competition won’t know what hit them.

Driving traffic from multiple sources is going to be essential for the future of competition on Amazon.

If you want to please the a9 amazon ranking algorithm, it’s going to take ever more digital marketing tricks as the competition ups their game on Amazon.

If you’re wondering “what about the amazon a10 algorithm” there’s no such thing. Kevin King called this out as a Hoax on the Seller Sessions Podcast with Danny McMillan last year . It’s the A9 Algorithm you should be concerned about as an Amazon FBA Seller!

Without deviating too much from useful methodologies and strategies for ranking your product on Amazon, we’ll take a quick detour to talk about mindset.

I love competition. It pushes everyone to be better, leaner, faster.

After all, “bad habits are bred in good times”

If you’re looking for someone who REALLY demonstrates the mindset required to dominate the competition on Amazon, look no further than Joe Jaques. He was interviewed on Michael Veazey’s Amazing FBA Podcast last year and his interview is a stark reminder of who you’re up against our there in the Amazon FBA world.

The answer is fundamentally: leave no stone unturned and give them everything you’ve got!

Here’s interview 1 of 2 with Joe

and here’s interview 2 of 2 with Joe.

END OF ARTICLE

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