Multi-lingual websites are still in their infancy with so many international eCommerce and content sites STILL causing themselves complete confusion (and SEO nightmares) by dealing poorly with serving their website pages in multiple languages – serving multiple geographies.
Unbelievably, the solutions are astonishingly simple, straightforward, low cost and within the each of non-developers.
Yet still – this question baffles a lot of web developers, website builders, website owners and more.
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Content Management Systems & Multilingual Website Pages
Each content management system will have it’s own methodology for implementing a multilingual approach.
I talked a lot about mutli-lingual eCommerce in my ultimate guide to international eCommerce using WooCommerce.
Some content management systems and software extensions are so flexible you have the ability to create ENTIRELY new pages for each different language.
Meaning you have the ability to not only display a translation, but you also have the ability to completely change the narrative / messaging PER language and location.
Other systems are less flexible, but ultimately help speed up the process by simply “directly translating” what’s written on the page in one language, to another.
This can be manual translation, or automatic translation using the Google Translation API – or my recommendation, the DEEP L Automatic Translation API – which is free for up to 500,000 characters a month (just like Google Translate API)
Content management systems that can be used for multi-lingual websites:
- WordPress (Self hosted)
- Magento
- Shopify (SAAS / CMS)
Serving a website page in multiple languages using WordPress
If you’re trying to display your web page in multiple languages and you are using WordPress you have a few options available to turn your website into a multi-language website:
- TranslatePress
- WPML
- MultilingualPress
Our recommendation for straightforward, easy translation of your WordPress website is TranslatePress.
With it’s built in API integration for both Google Translate and DEEP L
Check out TranslatePress here
Or just go ahead and buy the best plan (Business Plan) now
The great news is TranslatePress works with WooCommerce too!
Serving a website page in multiple languages using Magento
More information coming soon!
Serving a website page in multiple languages using Shopify
More information coming soon!
