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How To Sell Amazon Products On Your Website GUIDE for Amazon Sellers

Published Categorized as Ecommerce Stores, Amazon FBA

Are you an Amazon Seller who’s been successful at Amazon FBA and are now wondering “how can I sell amazon products on my website WITHOUT the hassle of warehousing and returns, but with the SIMPLICITY of Amazon FBA?” or “Can I link my website to Amazon FBA?”

Then you’re in the right place. It IS possible to sell Amazon Products on your website with ease and fulfil your website orders with FBA (Fulfillment by Amazon).

That being said, I am of course talking about selling YOUR products, which are for sale ON Amazon. (It’s also possible to sell other brand’s products by drop-shipping using Amazon as a supplier, but we won’t get into that here).

4 Steps To Selling Amazon Products On My Website

This article contains affiliate links which means we may earn a small commission if you purchase plugins and services we mention at no extra cost to you. We only recommend the best plugins and services – which we have used and can recommend.

We Recommend WooCommerce – even though Shopify affiliate commissions could make us rich!

You may be expecting me to talk about selling Amazon Products on Shopify like EVERY other affiliate marketer in the space who is getting fat off Shopify Commission checks for every successful signup. (Yeah, just remember the fact that these guys are often making more selling you on signing up for Shopify than they are from their own Shopify stores – that’s if they even own one!

The irony of these situations isn’t lost on these marketers either; the fact that they’re promoting Shopify and getting paid commissions whilst publishing their articles on WordPress is the ultimate in irony if you ask me!)

Instead I’m going to talk about using WooCommerce to sell your Amazon FBA Private Label Products on your own Website.

For simplicity sake, I’m going to only scratch the surface on what WooCommerce can do here.

Why WooCommerce?

WooCommerce has SO MUCH capability that’s easy to implement and doesn’t require a single line of code. Check out this guide on international expansion of your eCommerce empire using WooCommerce to pave an optimal path for your business. Far more optimal and scalable than many of the more “marketed” platforms in the market – such as Shopify.

At Future State Media we have an Ecommerce Roadmap specifically designed for Amazon Sellers who recognise the importance of building their own earned traffic and not being reliant solely on Amazon for their traffic. The unique thing about our Ecommerce Roadmap is that it doesn’t pitch your own Ecommerce Store against Amazon as a competitor – we’ve laid down a path that allows them to work in Harmony.

We’ve developed a set of strategies that ENHANCE selling on Amazon whilst de-risking your business and increasingly positioning your business to leverage long term customer relationships for larger more sustainable profits than are achievable solely with Amazon. It’s not just thought provoking, this approach will be game-changing as it’s adopted.

Today though, I’m going to cut to the chase.

You’ve searched for “how do I sell Amazon Products on my website” and I’m going to give you the straight path which bypasses some of the foundational steps of the Future State Media Ecommerce Roadmap.

Steps to Selling Amazon Products On Your Website with WooCommerce

  • Step 0 – Setup you WooCommerce Website
  • Step 1 – Purchase & Install the WooCommerce Amazon Fulfillment Plugin
  • Step 2 – Upload your products to your WooCommerce Online Store
  • Step 3 – Setup 1-Click Upsells, Order Bumps Cross Sell Funnels to Sell like a PRO
  • Step 4 – Sit back and make more profit as you grow with WooCommerce
  • Step 5+ – build yourself a real defensible eCommerce business

Step 0 – Setup your WooCommerce Website

Historically, this was potentially a challenge for the less technical ecommerce entrepreneurs of us. This is ultimately what made Shopify accessible; “it’s already setup”

Well, right now the game has changed.

You can literally go to SiteGround, signup for an account, buy a domain name as part of the process (if you don’t already have one) and have your WooCommerce website all ready to go with essential plugins and the core Storefront theme already installed.

If you’ve read other guides that say you need to; 1. sign up for hosting, 2. Install WordPress on your Domain, 3. Install WooCommerce on your site, 4. Add a theme to your WooCommerce store… etc. etc. these guides are now out of date, defunct and useless.

You can go to this SiteGround (affiliate) link below and simply signup for what they call a “hosting package” and follow the sign up flow.

You DO NEED to go to the link I’ve provided to have WooCommerce Pre-Installed

SiteGround have a number of Website Hosting Packages available to purchase, but only on this package does WooCommerce come pre-installed along with the Storefront WooCommerce Theme. (at no extra cost to any of their other packages!)

You can find out why we recommend SiteGround WooCommerce Hosting by clicking here – or click on Tools > Why we recommend SiteGround WooCommerce Hosting

I call this Step 0 as you might already have a Shopify Store – and now’s the time to get on board with an eCommerce platform that can grow with you, sucking in multiple forms of traffic and integrating deeply with the technology players out there.

Step 1 – Purchase & Install the WooCommerce Amazon Fulfillment Plugin

As you may have guessed this plugin answers the question “Can I fulfil orders on my website using Amazon FBA?”

The answer is very much YES

The WooCommerce Amazon Fulfillment plugin is available from the WooCommerce Extensions (plugin) store which means that this plugin is EXTENSIVELY compatibility tested against all WooCommerce Core, Theme and Extension updates for Themes and Extensions available on the WooCommerce Marketplace. Great peace of mind! (If you’ve tried running Shopify with a few different Apps installed, you know the pickle you can get yourself into)

Obviously once the WooCommerce Amazon Fulfillment Plugin is installed you then need to setup the connection with your Amazon Seller Accounts.

The great news is that you can connect ALL of your Amazon accounts to your store, meaning you can fulfil from anywhere you have stock in Amazon FBA. SWEET.

Step 2 – Upload your products to your WooCommerce Online Store

I’m not going to go into huge detail here, there’s a guide over on WooCommerce on specifically how to do this.

It’s straightforward, intuitive and continuously improving based on user feedback.

Here’s the Setting Up Products guide from WooCommerce – Click here.

Piece of CAKE

Step 3 – Setup 1-Click Upsells, Order Bumps Cross Sell Funnels to Sell like a PRO

Using WooFunnels you can easily and intuitively setup cross sells, upsells and cart order value boosting offers to your customers.

Without the risk of losing the original order!

That’s the beauty of this software (and a few others on the market for WooCommerce) – you can secure the order and make it easy for your customer to add something to their order without having to return to checkout.

I speak to so many people who think that this is something invented by Ezra Firestone for Shopify, The truth is WooFunnels and a few other pieces of software have been doing this for WooCommerce for even longer the Ezra’s one-click upsell app for Shopify.

Better Still – WooFunnels is a bargain at $199 per year – no recurring fees other than the yearly subscription which ultimately pays for support.

Whilst Ezra’s Shopify App comes in at $299 per year minimum AND 2.5% of all Upsell revenue!

Wow! Just WOW

You can get WooFunnels for your WooCommerce store at the link below (affiliate)

Get WooFunnels, increase your Average Order Value and turn your WooCommerce Store into a serial selling machine

Step 4 – Sit back and make more profit as you grow with WooCommerce

Did I mention that WooCommerce Core is free software? OK you need to pay for hosting (via SiteGround, here’s that link again to get WooCommerce already setup for you)

But ultimately you don’t have the Apps that take not only a monthly fee, but a percentage revenue.

You don’t have Apps that ultimately break your store. Read this thread of reviews on the Shopify App store for the official Pinterest App – some people got banned from their Pinterest accounts for using it. INSANE!

Less monthly costs, means more profit in your pocket.

More feature rich and well developed plugins and extensions mean that you can do anything with your store – without a single line of code.

Step 5+ – build yourself a real defensible eCommerce business

Of course once you’ve got your eCommerce site up and running, regardless of whether you’ve gone for WooCommerce or Shopify, you’ll want your site to be deeply integrated with the Ads platforms. You’ll want to setup conversion tracking on Facebook and install your Facebook Pixel on WooCommerce, setup your WooCommerce Facebook product feed etc. and that’s JUST Facebook.

Here’s an article showing you your options when it comes to installing your tracking pixels on WooCommerce, setting up conversion tracking across Google, Pinterest and Facebook, and integrating your product catalog to access Google Shopping Ads, Pinterest Shopping Ads, Shoppable Images and more.

Spoiler alert! There’s the hard way and there’s the easy and awesome way of installing your tracking pixels.

I know which one I’d choose!

Of course installing these pixels and setting up conversion events with WooCommerce and WordPress is just the beginning. Using the behavioural data about your website visitors to leverage the value from Ezra Firestone’s 3 Pillars of profitability is where off Amazon eCommerce really comes alive!

What About Selling Amazon Products on my website internationally?

WooCommerce has an awesome ability to be used for international eCommerce. In fact, there’s probably a little too much flexibility! For that reason I created a guide discussing the pros and cons of your options when it comes to using WooCommerce for Multi Currency, Multi Language, Multi Warehouse and generally Mutli Region eCommerce businesses.

The short answer is – you can deeply integrate with Amazon using a dedicated plugin so you can use Amazon FBA to deliver orders on your website – and you can serve each of your current Amazon Marketplace countries with ease, in their language and their currency WITHOUT the need to setup a 3PL from day 1 – and without expensive translations.

Before you jump right in, you should DEFINITELY read our guide to international eCommerce with WooCommerce

How do I Get Started with my own eCommerce store on WooCommerce?

If you want to reach out and talk about getting started with WooCommerce – reach out and contact me directly, I’d love to talk: [email protected]

Equally, if you’d like help getting your Shopify or WooCommerce store off the ground, expanding into more regions, growing traffic and sales or even systemising your processes – my team are experts in all of that stuff, so reach out and lets talk.

Can I use Shopify and Amazon FBA to sell my Amazon Products on my own Shopify Store?

Yes – the steps above talk you through the process of using WooCommerce to setup your own website to sell your own Amazon Products through your online store. But the principles still apply to Shopify.

In North America you can connect Shopify to Amazon FBA without a third party App. But you won’t be able to connect your Shopify store to FBA in Europe without using a third party App from the Shopify App Store.

Plus, when connecting your Shopify Store to Amazon FBA – you can only connect to either North America OR Europe, you’ll need a separate Shopify store and therefore Shopify Subscription to run a second Shopify store for Europe.

Joelister have a paid tool you can use to import your Amazon Products into your Shopify account and link the inventory.

It’s a useful tool (not enough to make me suggest Shopify is an ideal choice in comparison with WooCommerce).

You can check out the Joelister tool for syncronizing your Shopify store with your Amazon FBA account right here.

With WooCommerce there’s more flexibility when it comes to launching multi-region stores that serve different countries and continents.

This is one of the biggest differences when it comes to Shopify vs WooCommerce.

As you have the ability to use a multisite Network with WordPress and WooCommerce you can essentially make it feel like you’re running one store – but your customers get delivery, currencies, language and more tailored to their location – all with one set of software and plugins for WooCommerce (mostly) – this makes it a hell of a lot more cost effective to scale globally with WooCommerce than Shopify.

Is it ok to import Amazon products to WooCommerce?

The short version; No.

It’s copyright infringement.

Whether you’re importing product descriptions from Amazon or importing product images from Amazon to WooCommerce – you’re breaching copyright.

The best bit – you’re probably NOT breaching Amazon’s copyright (although they can take these things up with you directly) you’re going to be breaching the copyright of the brand whose products your importing to WooCommerce from Amazon.

Is this a big deal?

YES – I’m also an eCommerce business owner and we have a copyright infringement agency working for us who generates a nice revenue stream of income for our business JUST taking people down with Shopify and other eCommerce stores who’ve ripped off the Amazon listing and synced it with their store.

Yes – we get them to pay up – BIG TIME!

Copyright infringement isn’t just this little law that goes away when you take the image down.

We document the use of the image and listing copy through research – then we put a copyright claim in for damages. This can and has run into THOUSANDS of dollars per product imported from Amazon.

So if you’re going to do this – please be aware, you might well receive an email from me in the very near future with the full backing of the law demanding you pay up – the internet isn’t THAT anonymous and this can destroy businesses.

So is it ok? HELL NO

How to sell on Amazon with Shopify

This question needs even further clarification – although is asked a lot. Amazon is a marketplace in and of itself. Amazon also offer fulfilment services called “Fulfilled by Amazon” or “FBA” for short.

So selling on Amazon with Shopify is a strange request in a whole bunch of ways – except 1.

If you currently have a Shopify store and you want to list the products currently in your Shopify Store on Amazon, you can synchronise the products in your Shopify with Amazon – you need a professional Amazon Seller account and there are a whole bunch of things to consider in terms of Listing Optimization for Amazon and specifically their A9 Algorithm for product search.

This is essentially “how to sell on Amazon if you already have a Shopify store”

If you’re looking for a guide on how to sell on Amazon, what to sell on Amazon and more you should read our guide to selling products on Amazon.

Can I sell amazon affiliate products on Shopify?

This question requires a bit of clarification. Amazon affiliates don’t “sell” products as much as they promote Amazon products on their websites, to their email lists and on their Social Media accounts.

Can you use Shopify to PROMOTE Amazon products as an affiliate? Of course you can. You can put Amazon affiliate links on most website builders and SAAS website providers like Shopify.

We even put together an article on how to create an Amazon Affiliate store on your own website which you can read here.

Is it a good idea to use Shopify as an Amazon affiliate? Probably not. Shopify isn’t great from an SEO perspective, and simply listing products on your website like an online catalogue (which is what Amazon does) isn’t adding any value to the buyer, which in essence could be deemed a breach of the Amazon Associates Terms of Service – especially if you’re copying any of the listing content or Amazon reviews from Amazon onto your Shopify store – this is a BIG no-no.

The exception to this approach is where you have your OWN Private Label Brand that you’re selling on Amazon – in which case, having your site setup with Product Pages that have well crafted sales copy and also link to Amazon is a great idea.

If you’re wanting to promote Amazon products as an affiliate, I’d suggest you checkout this article where we list out the essential plugins for an Amazon Affiliate

But I want to sell amazon products on Facebook – don’t I need Shopify?

Absolutely not. Facebook’s Shop integration works really well with WooCommerce who have multiple forms of easy integration with the Facebook platform.

Do I need a website to sell on Amazon Marketplaces?

You don’t need a website to sell on Amazon FBA or have an Amazon Seller Account. However if you want to compete in the Amazon FBA Market – it’s an essential weapon in your Armoury!

Driving traffic to your Amazon product listing from external sources has now long been a way to build a moat around your business. Not to mention, launching products using off Amazon traffic sources provides you a way of reaching customers who simply might not be able to find you on Amazon.

I wrote an epic list of external traffic sources for Amazon – and compared them in terms of cost and profitability.

Clearly, when it comes to driving traffic to your Amazon listing – there are a range of methods with a range of effectiveness, whether it be for maintaining keyword rank or launching products.

See my epic list of methods for driving traffic to Amazon listings here.

Do I Need A Website For Amazon Brand Registry

Amazon brand registration or brand registry is a way of controlling the content of your Amazon listings to prevent “retail contributions” from other sellers (potentially black hat competitors!). Retail contributions to the Amazon Catalogue are basically “other sellers” editing your listings.

If you don’t have Amazon Brand Registry – they’re not “your listings” instead, they can be edited by pretty much anyone.

Amazon Brand Registration DOESN’T stop other sellers from SELLING on your listing – so this isn’t a way to clamp down on Amazon Listing Hijackers.

So do you need a website to sell on Amazon and be brand registered?

You do need a trademark, and it’s HIGHLY advisable that you have a website. Amazon brand registry isn’t for “any old brand” – the process is put in place to support the protection of legitimate brands.

One of the key pieces of evidence that your brand is legitimate is having your own website whilst selling on Amazon.

How do I build a website for Amazon Brand Registry?

Check out our Done For You Websites to drive traffic to your Amazon Listings!

What if I just link to Amazon Products?

I wrote a post dedicated to helping you answer the question; how to link to amazon products on my website and of course should I link to amazon products on my website?

Check it out here:

Can I link to an Amazon FBA Product on my website?

Of course linking to products on Amazon as an affiliate when using WordPress is a VERY common thing to do – as such there are a bunch of options when it comes to Amazon affiliate plugins for WordPress and of course, you can also insert Amazon Affiliate links and embed Amazon product images in your WordPress posts for FREE using the Sitestripe functionality provided by the Amazon Associates program. This allows you to tab into the power of the Amazon Advertising API without an Amazon affiliate WordPress plugin. Take a look at your free options and your Amazon WordPress plugin options here.

How do I sell Amazon products on my website?

You have a couple of choices when it comes to “selling Amazon products” on your website. You can promote Amazon products as an affiliate (the sale ultimately takes place ON Amazon) You have to be signed up to the Amazon Associates program to do this. You can also list Amazon products for sale on your website if you have these products for sale in your Amazon Seller Account – you can then use Amazon to fulfil the orders taken through your website. You can use WooCommerce or Shopify to take orders on your own website and connect into Amazon FBA to fulfil your customer’s orders.

Can I sell on Amazon AND my own website?

Yes – you can sell on Amazon AND on your own Website. This is something you SHOULD be aspiring to do as you grow your eCommerce business and your brand as a whole. You don’t need to sell on Amazon AND your own website from the beginning. In fact we recommend you use your website to generate sales ON Amazon in the early stages of building your brand – we’ve created an eCommerce roadmap for Amazon Sellers who want to reduce their 100% reliance on Amazon whilst still driving sales ON Amazon.

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By Ashley Pearce

I'm the founder of Future State Media, a "small-on-purpose" creator-focused SEO agency skilled in helping creators systematically generate traffic, build audiences and maximise their monetisation whilst staying true to their brand.