Are you an Amazon Seller who’s been successful at Amazon FBA and are now wondering “how can I sell amazon products on my website WITHOUT the hassle of warehousing and returns, but with the SIMPLICITY of Amazon FBA?” or “Can I link my website to Amazon FBA?”

Then you’re in the right place. It IS possible to sell Amazon Products on your website with ease and fulfil your website orders with FBA (Fulfillment by Amazon).

That being said, I am of course talking about selling YOUR products, which are for sale ON Amazon. (It’s also possible to sell other brand’s products by drop-shipping using Amazon as a supplier, but we won’t get into that here).


4 Steps To Selling Amazon Products On My Website


This article contains affiliate links which means we may earn a small commission if you purchase plugins and services we mention at no extra cost to you. We only recommend the best plugins and services – which we have used and can recommend.


You may be expecting me to talk about selling Amazon Products on Shopify like EVERY other affiliate marketer in the space who is getting fat off Shopify Commission checks for every successful signup. (Yeah, just remember the fact that these guys are often making more selling you on signing up for Shopify than they are from their own Shopify stores – that’s if they even own one!

The irony of these situations isn’t lost on these marketers either; the fact that they’re promoting Shopify and getting paid commissions whilst publishing their articles on WordPress is the ultimate in irony if you ask me!)

Instead I’m going to talk about using WooCommerce to sell your Amazon FBA Private Label Products on your own Website.

For simplicity sake, I’m going to only scratch the surface on what WooCommerce can do here.

WooCommerce has SO MUCH capability that’s easy to implement and doesn’t require a single line of code. Check out this guide on international expansion of your eCommerce empire using WooCommerce to pave an optimal path for your business. Far more optimal and scalable than many of the more “marketed” platforms in the market – such as Shopify.

At Future State Media we have an Ecommerce Roadmap specifically designed for Amazon Sellers who recognise the importance of building their own earned traffic and not being reliant solely on Amazon for their traffic. The unique thing about our Ecommerce Roadmap is that it doesn’t pitch your own Ecommerce Store against Amazon as a competitor – we’ve laid down a path that allows them to work in Harmony.

We’ve developed a set of strategies that ENHANCE selling on Amazon whilst de-risking your business and increasingly positioning your business to leverage long term customer relationships for larger more sustainable profits than are achievable solely with Amazon. It’s not just thought provoking, this approach will be game-changing as it’s adopted.

Today though, I’m going to cut to the chase.

You’ve searched for “how do I sell Amazon Products on my website” and I’m going to give you the straight path which bypasses some of the foundational steps of the Future State Media Ecommerce Roadmap.


Steps to Selling Amazon Products On Your Website with WooCommerce


Step 0 – Setup your WooCommerce Website

Historically, this was potentially a challenge for the less technical ecommerce entrepreneurs of us. This is ultimately what made Shopify accessible; “it’s already setup”

Well, right now the game has changed.

You can literally go to SiteGround, signup for an account, buy a domain name as part of the process (if you don’t already have one) and have your WooCommerce website all ready to go with essential plugins and the core Storefront theme already installed.

If you’ve read other guides that say you need to; 1. sign up for hosting, 2. Install WordPress on your Domain, 3. Install WooCommerce on your site, 4. Add a theme to your WooCommerce store… etc. etc. these guides are now out of date, defunct and useless.

You can go to this SiteGround (affiliate) link below and simply signup for what they call a “hosting package” and follow the sign up flow.

Siteground 1 click install WooCommerce Hosting

You DO NEED to go to the link I’ve provided to have WooCommerce Pre-Installed

SiteGround have a number of Website Hosting Packages available to purchase, but only on this package does WooCommerce come pre-installed along with the Storefront WooCommerce Theme. (at no extra cost to any of their other packages!)

You can find out why we recommend SiteGround WooCommerce Hosting by clicking here – or click on Tools > Why we recommend SiteGround WooCommerce Hosting

I call this Step 0 as you might already have a Shopify Store – and now’s the time to get on board with an eCommerce platform that can grow with you, sucking in multiple forms of traffic and integrating deeply with the technology players out there.


Step 1 – Purchase & Install the WooCommerce Amazon Fulfillment Plugin

As you may have guessed this plugin answers the question “Can I fulfil orders on my website using Amazon FBA?”

The answer is very much YES

WooCommerce Amazon Fulfillment

The WooCommerce Amazon Fulfillment plugin is available from the WooCommerce Extensions (plugin) store which means that this plugin is EXTENSIVELY compatibility tested against all WooCommerce Core, Theme and Extension updates for Themes and Extensions available on the WooCommerce Marketplace. Great peace of mind! (If you’ve tried running Shopify with a few different Apps installed, you know the pickle you can get yourself into)

Obviously once the WooCommerce Amazon Fulfillment Plugin is installed you then need to setup the connection with your Amazon Seller Accounts.

The great news is that you can connect ALL of your Amazon accounts to your store, meaning you can fulfil from anywhere you have stock in Amazon FBA. SWEET.


Step 2 – Upload your products to your WooCommerce Online Store

I’m not going to go into huge detail here, there’s a guide over on WooCommerce on specifically how to do this.

It’s straightforward, intuitive and continuously improving based on user feedback.

Here’s the Setting Up Products guide from WooCommerce – Click here.

Piece of CAKE


Step 3 – Setup 1-Click Upsells, Order Bumps Cross Sell Funnels to Sell like a PRO

Using Cartflows you can easily and intuitively setup cross sells, upsells and cart order value boosting offers to your customers.

Without the risk of losing the original order!

That’s the beauty of this software (and a few others on the market for WooCommerce) – you can secure the order and make it easy for your customer to add something to their order without having to return to checkout.

I speak to so many people who think that this is something invented by Ezra Firestone for Shopify, The truth is Cartflows and a few other pieces of software have been doing this for WooCommerce for even longer the Ezra’s one-click upsell app for Shopify.

Better Still – Cartflows is a bargain at $299 per year – no recurring fees other than the yearly subscription which ultimately pays for support.

Whilst Ezra’s Shopify App comes in at $97 AND 2.5% of all Upsell revenue!

Wow! Just WOW

You can get Cartflows for your WooCommerce store at the link below (affiliate)

Get Cartflows, increase your Average Order Value and turn your WooCommerce Store into a serial selling machine


Step 4 – Sit back and make more profit as you grow with WooCommerce

Did I mention that WooCommerce Core is free software? OK you need to pay for hosting (via SiteGround, here’s that link again to get WooCommerce already setup for you)

But ultimately you don’t have the Apps that take not only a monthly fee, but a percentage revenue.

You don’t have Apps that ultimately break your store. Read this thread of reviews on the Shopify App store for the official Pinterest App – some people got banned from their Pinterest accounts for using it. INSANE!

Less monthly costs, means more profit in your pocket.

More feature rich and well developed plugins and extensions mean that you can do anything with your store – without a single line of code.


Step 5+ – build yourself a real defensible eCommerce business

Of course once you’ve got your eCommerce site up and running, regardless of whether you’ve gone for WooCommerce or Shopify, you’ll want your site to be deeply integrated with the Ads platforms. You’ll want to setup conversion tracking on Facebook and install your Facebook Pixel on WooCommerce, setup your WooCommerce Facebook product feed etc. and that’s JUST Facebook.

Here’s an article showing you your options when it comes to installing your tracking pixels on WooCommerce, setting up conversion tracking across Google, Pinterest and Facebook, and integrating your product catalog to access Google Shopping Ads, Pinterest Shopping Ads, Shoppable Images and more.

Spoiler alert! There’s the hard way and there’s the easy and awesome way of installing your tracking pixels.

I know which one I’d choose!

Of course installing these pixels and setting up conversion events with WooCommerce and WordPress is just the beginning. Using the behavioural data about your website visitors to leverage the value from Ezra Firestone’s 3 Pillars of profitability is where off Amazon eCommerce really comes alive!


How do I Get Started with my own eCommerce store on WooCommerce?

If you want to reach out and talk about getting started with WooCommerce – reach out and contact me directly, I’d love to talk:

Equally, if you’d like help getting your Shopify or WooCommerce store off the ground, expanding into more regions, growing traffic and sales or even systemising your processes – my team are experts in all of that stuff, so reach out and lets talk.


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Can I sell amazon affiliate products on Shopify?

This question requires a bit of clarification. Amazon affiliates don’t “sell” products as much as they promote Amazon products on their websites, to their email lists and on their Social Media accounts.

Can you use Shopify to PROMOTE Amazon products as an affiliate? Of course you can. You can put Amazon affiliate links on most website builders and SAAS website providers like Shopify.

Is it a good idea to use Shopify as an Amazon affiliate? Probably not. Shopify isn’t great from an SEO perspective, and simply listing products on your website like an online catalogue (which is what Amazon does) isn’t adding any value to the buyer, which in essence could be deemed a breach of the Amazon Associates Terms of Service – especially if you’re copying any of the listing content or Amazon reviews from Amazon onto your Shopify store – this is a BIG no-no.

The exception to this approach is where you have your OWN Private Label Brand that you’re selling on Amazon – in which case, having your site setup with Product Pages that have well crafted sales copy and also link to Amazon is a great idea.

If you’re wanting to promote Amazon products as an affiliate, I’d suggest you checkout this article where we list out the essential plugins for an Amazon Affiliate


But I want to sell amazon products on Facebook – don’t I need Shopify?

Absolutely not. Facebook’s Shop integration works really well with WooCommerce who have multiple forms of easy integration with the Facebook platform.


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