Believe it or not, this is 100% legitimate. You can put a link FROM the Amazon website to your website. NO tricks. And EVERY Amazon seller can do this – but more than 99% DON’T do this and are losing out on the benefit.
Did I also mention you can link to all of your brand social accounts too? And this is from not just one Amazon global website, but each of them. That’s a big digital footprint for a hugely authoritative set of websites.
How To Get A Backlink From Amazon To Your Website
When logged in to your Amazon Seller Central account go over to the Amazon website, for example Amazon.com and you should be logged in as “the seller”. If not, login to the Amazon.com website with your Seller Central Login credentials.
Then you head on over to the “Your Account” section
Then under the “Ordering and shopping preferences” section find “Profile”
Then fill out your profile with your website and your social profiles
And you’re done…
I said it was the easiest link you were going to get.
And it feels even sweeter as an Amazon Seller because Amazon applies so many limitations in every other aspect of your account.
In this profile area Amazon invite you to provide a bunch of information.
OK – this isn’t the biggest SEO play out there, and these pages may be ignored by many search engines, but picked up by some crawlers. So it’s not a game changer tactic, but hey it’s pretty cool to have a link FROM Amazon to your website and social profiles.
If you’re wondering whether you can put an amazon link on your website, check out this article explaining some of the things to consider before linking to Amazon.
Whether your website is setup like an online store directing traffic to Amazon for your private label brand or if you’re running an affiliate site, linking to Amazon is a serious business – hence there are a bunch of plugins out there to help you stay compliant.