In this podcast I’ll be talking about 3 of the biggest myths about the Google Search Engine specifically in Amazon Sellers
So let’s see if you’ve been sucked in by any of these…
1. Google Traffic isn’t purchase intent traffic and therefore isn’t worth it
Tell that to the website owners making millions of dollars per year just directing traffic to Amazon – earning from their affiliate programmes.
Every single day there a millions of clicks on Amazon affiliate links driving traffic to Amazon Listings. So if you’re wondering how to drive traffic to your amazon product, this is worth a really good look.
2. Google Traffic takes far too long to get
Meaning you’re better off focusing on the short term
To launch a product on Amazon without a seller account takes ages too!
3. Google’s just an algorithm like Amazon A9 and is susceptible to the same level of gaming
Google had some of the most revolutionary changes in it’s algorithm in Penguin (April 2012) and Panda (Feb 2011)
Then there was Google Medic Summer 2018 (less revolution, more evolution)
More data for Google to play with that doesn’t automatically generate a self fulfilling prophecy
If Amazon changes the rank of an item, that will change the very metrics by which it’s achieved that rank – hence it’s a flywheel mechanism. So Amazon is very sales velocity focused – yes they might take a look at things over a longer and shorter term, compare windows of time etc.
People talking about honeymoon period, but it’s not a more diverse array of data – it’s just more of the same.
Google is also that bit more mature as an algorithm – yes the businesses have followed a similar timeline, but Google’s algorithm focus has meant it’s that bit more mature.
So why do these myths about Google even exist?
Particularly within the Amazon Seller space!
Scared of the unknown – of having to now “hack google” in the same way you “hack Amazon”
Time strapped and trying to justify NOT doing something
I personally know that External Traffic, including Google will be a huge differentiator for us going forward – differentiating ourselves from the Amazon only sellers and from the eCommerce Store owners who are addicted, but also scared to death of their Paid Advertising traffic that comes at a more and more unsustainable cost.
And you know the tide is changing, when the industries very own Ryan Daniel Moran says
“The ones who win are the ones who are doing Search Engine Optimization and sending the traffic to Amazon and closing the deal on Amazon.”
This was in an interview with Nathan over at the Outsourcing and scaling podcast from Freeeup.com
Are you putting off developing your external traffic strategy because any of these myths?
This has been a 30,000 foot view of Google – and there’s tonnes more misinformation and outdated information out there – again because optimising for the Google algorithm as a topic has been around for a long time.
So don’t panic
Don’t go diving into droves of information
I’m going to continue to talk you through why and how you can leverage traffic sources including Google, in ways you might not have even imagined.