GRAB YOUR FREE GOOGLE SEO GUIDE FOR AMAZON SELLERS
Get ahead of the competition – learn the best kept secrets of Google SEO in 2020!
Download The Google SEO Guide For Amazon Sellers
The value of the knowledge bombs dropped in this guide is what our clients pay for week in, week out. This SEO guide in the hands of a smart eCommerce entrepreneur is literally worth millions in bottom line profits for your business.
What are you waiting for?
Want To Know More About Driving External Traffic To Your Amazon Listings?
Check out our Amazon FBA Podcast 'External Traffic For Amazon Sellers' hosted by me, Ashley Pearce.
Every week I talk you through the strategic views on traffic for eCommerce with actionable insights you can take back to your business and build long term success.
The External Traffic For Amazon Sellers Podcast and The Future State Blog
We blog for art. Our art is digital. We're students of a digital age with endless possibilities. As a part of that studentship we capture and publish in an organised manner, referencing the best content on the web from the most forward thinking thought leaders and insanely capable digital developers. Please enjoy our art.
Why Your Traffic Dropped After a Website Redesign
A website redesign is supposed to move things forward. New layout, cleaner design, better user experience. Then you check your analytics a few weeks later and traffic has fallen off a cliff. This is one of the most common outcomes after a redesign, and it happens to sites of every size, from small business blogs to large ecommerce platforms. The drop can feel alarming, but in most cases it’s explainable and fixable. Search engines and users both rely on signals that a redesign can accidentally disrupt, even when the new site looks better and functions more smoothly. Below is a breakdown of the most common reasons traffic drops after a redesign, along with how to identify which one is affecting your site. Broken or Changed URLs This is the single most frequent cause of post-redesign traffic loss. If your old site had URLs like /blog/best-running-shoes and the new site changed the structure to /articles/running/best-shoes-2026, every backlink pointing to the old URL now leads to a 404 error unless a redirect is in place. Search engines have indexed your old URLs and built up ranking signals for them over time. When those URLs disappear without a proper redirect, that ranking history doesn’t automatically transfer to the new page. Google has to rediscover, recrawl, and re-evaluate the new URL from scratch, and in the meantime, the old page’s rankings simply vanish. How to check: Run a crawl of your old site’s URL list (if you saved one, or pull it from Google Search Console) against your new site. Look for any URLs that now return a 404 or a soft 404....
Elementor vs Gutenberg for WooCommerce: Which Builder Is Better for Your Online Store?
Choosing between Elementor and Gutenberg shapes how fast your WooCommerce store loads, how easy it is to customize, and how well it ranks on Google. Elementor is the feature-loaded option, a visual drag-and-drop builder with deep design control. Gutenberg, WordPress’s native block editor, is the leaner option, built right into WordPress core. Store speed affects sales directly: slower pages mean fewer completed checkouts. Ease of customization matters too, especially if you’re not a developer. And since search engines reward clean, fast code, your builder choice has real SEO consequences. Neither tool is the “wrong” choice, but one is very likely the wrong choice for your store. Elementor favors design flexibility and a shorter learning curve. Gutenberg favors speed and simplicity with nothing extra to maintain. Here’s how the two compare. What is Elementor? Elementor is a WordPress page builder plugin that lets you design pages by dragging elements onto a live canvas – what you see while building is exactly what shoppers will see. The free version covers the basics, but most WooCommerce stores need Elementor Pro to unlock the ecommerce-specific tools. Key points: Visual drag-and-drop editor – build and preview pages in real time, no code required Theme Builder – design your header, footer, and templates once, then apply them sitewide WooCommerce Builder – customize product pages, shop archives, cart, and checkout visually Hundreds of pre-built templates – start from a polished design instead of a blank page Pro vs. Free – the WooCommerce Builder, Theme Builder, and most widgets sit behind Elementor Pro, which starts around $59–$60/year for a single site Trade-off – all that visual power...
Best WooCommerce Themes for Performance: Fast, Lightweight Options for High-Converting Stores
Your WooCommerce store’s speed problem probably isn’t your hosting – it’s your theme. Bloated code and clunky WooCommerce integration quietly affect your Core Web Vitals and mobile experience. That’s exactly why finding the best WooCommerce themes for performance matters so much. Below, you’ll find real speed comparisons across top contenders, honest pros and cons for each, and a simple framework for matching a theme to your store’s size, budget, and skill level – so picking becomes easy instead of overwhelming. Why WooCommerce Performance Starts With Your Theme Your WooCommerce theme controls the front-end code, scripts, and layout logic that determine how fast your store loads. Heavy themes trigger unnecessary requests, slowing product and category pages – a problem that compounds fast on large catalogues. Speed directly affects Google Core Web Vitals, shopper experience, and ultimately conversions. A slow theme is like a clogged checkout line: shoppers don’t wait around; they leave. Before picking a WordPress theme for your store, evaluate it against four criteria: Loading speed – check real scores using PageSpeed Insights. Mobile performance – most shoppers browse on phones. WooCommerce compatibility – native support beats bolted-on fixes. Customization options – flexibility without extra plugin bloat. Nail these, and you’re building a store that converts browsers into buyers. What Makes a WooCommerce Theme Fast? Clean code architecture – no redundant functions or legacy bloat, just efficient code that doesn’t slow down every page load. Minimal CSS and JavaScript – fewer stylesheets and scripts mean fewer HTTP requests. The best themes only load what a given page actually needs. Optimized templates – well-built WooCommerce templates keep pages lightweight without...
7 Ways to Speed Up a Large WooCommerce Store Before You Consider Switching
A slow WooCommerce store costs sales, plain and simple. As your catalog and traffic grow, so does the bloat behind the scenes: extra plugins, a heavier database, unoptimized images all quietly stacking up and slowing things down. Migrating to a new platform seems like the fix, but it’s expensive and often unnecessary. Learning how to speed up a WooCommerce store starts with 7 practical, technical steps that tackle the real bottlenecks first. Most large stores can get their speed back without ever switching platforms. Step 1: Identify What’s Actually Slow Run a Proper Speed Test First Before changing any settings, test your site with GTmetrix and Google PageSpeed Insights. Both tools break your load time into specific metrics: server response time, render-blocking resources, total page weight, and Core Web Vitals scores (LCP, CLS, INP). Run the test from a location close to your actual customer base, and test both a product page and the cart/checkout flow separately — they often have very different bottlenecks. Separate Backend Problems from Frontend Problems Install Query Monitor on a staging copy of your site. It shows you the exact number of database queries per page load, which plugin or theme triggered each one, and how long each query took. As a benchmark, a well-optimized WooCommerce product page should run well under 100 queries; anything in the several hundreds signals a real problem. Check your Time to First Byte (TTFB) specifically — under 200ms is good, anything over 600ms points to a server-side or database issue rather than a frontend one. Watch for Server Bottlenecks If your site scores well on a cold, cached...
The Hidden Costs of Migrating Away from WooCommerce (What Most Businesses Overlook)
You’ve decided WooCommerce isn’t cutting it anymore, and you’re ready to move on. But before you sign off on a “simple” platform switch, know this: the subscription fee is the smallest number in the whole equation. Development rebuilds, SEO risk, staff retraining, and new recurring fees all stack up fast, and most business owners don’t see the real total until they’re already mid-migration. This guide breaks down every hidden cost hiding behind that “easy switch,” so you can budget accurately, avoid nasty surprises, and make the move on your terms, not by accident. Why Businesses Leave WooCommerce WooCommerce’s flexibility is also its biggest liability. It’s a blank canvas — great if you know what you’re building, exhausting if you just want a store that works. That tension is usually what pushes businesses out the door. Growth is the top trigger: merchants running heavily customized platforms often face high maintenance costs, frequent patching, and reliance on scarce developer talent as they scale. Maintenance fatigue is close behind — recurring costs, performance concerns, and plugin compatibility issues consistently top the list of reasons merchants migrate away. Common reasons businesses cite: Scalability limits as traffic and orders grow Plugin and update conflicts that break checkout or key features Rising developer/maintenance costs to keep the site stable Security patching burden that falls entirely on the merchant Performance misconceptions — assuming a hosted platform is automatically faster The reasons are legitimate. The mistake is assuming they guarantee a cheap, simple transition. Development Costs The rebuild is where migration budgets get stretched. Your theme, plugins, and integrations don’t transfer — they get recreated from scratch....
How Many Products Can WooCommerce Really Handle?
Product count is one of the most misunderstood topics in WooCommerce. Some store owners believe it caps out at a few thousand items before performance suffers. Others assume it can handle any catalog size without issue. Neither is accurate. WooCommerce itself doesn’t set a limit on product count. It runs on WordPress and stores each product in a MySQL. Your real limit comes from your hosting environment, database health, server resources, and optimization, not the software itself. When people say “WooCommerce is slow with big catalogs,” the actual cause is usually weak hosting, a bloated database, or an inefficient theme. This guide covers what genuinely limits WooCommerce as your catalog grows, how database architecture affects performance, hosting requirements by store size, and the tools that keep large stores fast and reliable. Does WooCommerce Have a Maximum Product Limit? Let’s clear this up right away: WooCommerce doesn’t have a built-in ceiling on how many products you can list. No line of code says “stop at 10,000.” Store owners have run catalogs into the hundreds of thousands, some well past a million, without hitting an invisible wall baked into the plugin itself. If someone tells you WooCommerce “maxes out” at a specific number, they’re really describing a hosting problem, not a limitation of the software. Here’s why: No hard-coded limit. Nothing in WooCommerce’s code restricts product count. Database-driven architecture. Every product is stored as a row in MySQL or mature systems built to scale to millions of rows. Practical vs. theoretical limits. Theoretically, the ceiling is almost unlimited. Practically, it’s shaped by your hosting tier, server memory, and plugin count. The...
WooCommerce vs Shopify: Which Is Right for Your Business?
WooCommerce and Shopify are the two leading platforms for building an online store. WooCommerce is a free, open-source plugin that turns a WordPress website into a fully functioning eCommerce store, giving you full control over hosting, design, and functionality. Shopify is a fully hosted, all-in-one platform that manages hosting, security, and updates for you, letting you launch with minimal technical setup. Choosing the right platform matters, since switching later means migrating products, rebuilding your storefront, and redoing your SEO. This comparison is for first-time store owners, small businesses moving from a marketplace, and growing brands reassessing their setup. You’ll learn how WooCommerce and Shopify compare on cost, ease of use, customization, and SEO, so you can choose the platform that fits your business. Quick Comparison at a Glance CategoryWooCommerceShopifyBest forStore owners who already have (or want) a WordPress site and crave full controlBeginners who want to launch fast without touching codeSetupSelf-hosted — you handle hosting, domain, and installationFully hosted — sign up and start building immediatelyCost structure“Free” plugin, but hosting, themes, and extensions add upRuns $39/month on the Basic plan plus a per-order processing feeCustomizationOpen-source, virtually unlimited with plugins and codeCurated app store, easier but more limited without dev helpScalabilityScales well for complex, high-SKU stores with the right hostingHigher-tier plans like Shopify Plus start around $2,300 a month for enterprise needsLearning curveSteeper — some WordPress know-how helpsGentle — guided, beginner-friendly setup WooCommerce and Shopify differ mainly in how much control versus convenience they offer. WooCommerce gives you full ownership of your store’s code, hosting, and design, but requires more setup and ongoing management. Shopify manages the technical side for...
Should You Leave WooCommerce? A 10-Question Scalability Checklist
If your store feels like it’s bursting at the seams, you’re not alone. Every growing business hits a wall, and the first instinct is to blame the software. But WooCommerce usually isn’t the real problem — it runs everything from small side businesses to major brands. Before you jump to Shopify or Adobe Commerce, it’s worth checking whether your platform is actually holding you back, or whether something else is going on. A lot of “WooCommerce can’t keep up” complaints come down to fixable stuff: too many plugins, hosting that’s too small, or a messy backend. Other times, the problems really are baked into the platform. That’s why we built this checklist — ten simple questions to help you figure out what’s really going on before making an expensive decision. Common triggers that push owners to search for alternatives include: Slow website, especially during sales Rising costs for developers, plugins, and fixes Hosting that can’t keep up with traffic and orders Too many plugins that make every update risky Each of these deserves a closer look before it becomes the reason to switch. This checklist walks through speed, complexity, hosting, costs, features, and risk — everything you need to decide whether to fix what you’ve got or move on. Question 1: Is WooCommerce Actually Limiting Your Growth? It’s easy to say “WooCommerce just can’t handle my store anymore.” But before you believe that, let’s play detective. Most of the time, the real issue isn’t the platform itself — it’s what’s been set up (or not set up) underneath it. Cheap hosting, a messy database, or a pile of plugins...
How to Know When You’ve Outgrown WooCommerce (And Whether It’s Time to Switch)
WooCommerce has earned its reputation as one of the most accessible ways to launch an online store. It’s free to install, it runs on WordPress, and it can be customized almost endlessly with plugins. For a huge number of businesses, that combination is exactly right. But plenty of merchants reach a point where the platform that once felt flexible starts to feel restrictive. Recognizing that shift early can save you from months of frustration, lost sales, and emergency fixes during your busiest season. This article will help you understand how to know when you’ve outgrown WooCommerce, what’s actually happening behind the scenes when a store hits its limits, and how to think through the decision to migrate to something built for larger operations. Why WooCommerce Works So Well at the Start Before getting into the warning signs, it helps to understand why WooCommerce is such a common starting point. It sits on top of WordPress, so store owners get access to a massive ecosystem of themes, plugins, and developers. Setup costs are low. Content marketing and product pages live in the same system. For a store doing a few dozen orders a day with a modest catalog, this setup is often more than sufficient. The trouble is that WooCommerce wasn’t designed from the ground up as an enterprise ecommerce platform. It was built as a plugin that turns a content management system into a store. That architecture has real advantages early on, but it also creates a ceiling. As order volume, catalog size, and traffic grow, that ceiling starts to press down. Signs Your Store Has Outgrown WooCommerce Your...
How to Bulk Update Amazon Affiliate Tracking ID in Links in WordPress Articles
Hey there! In this video, I’ll show you how to easily update your Amazon Affiliate Tracking ID in your links in bulk on your WordPress website. Whether you’ve acquired a new website, need to change your tracking ID, or simply want to update your links for better performance, I’ve got you covered. No need to search for complicated AI solutions – I’ll walk you through the process step by step. Let’s optimize your affiliate links and maximize your earnings together! Video Guide: Updating All Amazon Affiliate Tags / Links in WordPress Articles How To Change Your Amazon Associates Tracking ID Steps I’ll show you how to easily update your Amazon Affiliate Tracking ID in your links in bulk on your WordPress website using the Better Search Replace Plugin. Total Time: 2 minutes Find your current Amazon affiliate tracking ID (the one you want to change) We just need the “bare” tracking ID Define your NEW Amazon affiliate tracking ID Again, we just need the “bare” tracking ID Install Better Search Replace Plugin In WordPress Got to the plugins section of the WordPress dashboard and select “add new” then search for “Better Search Replace”. Install and Activate the plugin. Run a Dry Run of Better Search Replace Enter your old affiliate tracking ID in the “search for” box. Enter your new affiliate tracking ID in the “replace with” box. Select the “posts” table from the list. Select “case insensitive” checkbox. Select “Run as dry run” checkbox. Verify the dry run results are as expected Verify the number of instances of the tag you’ve searched for are what you...
Using Schema to Avoid Internal Competition Between Articles Targeting Similar Keywords
In this video, I discuss the concept of using schema to avoid internal competition between pages on your website in search engine rankings. I explain how internal competition occurs when multiple articles from the same website compete for a page one slot on Google. I share solutions that were suggested in a Facebook group discussion, such as focusing on search intent and avoiding overlap. I also mention the importance of making content unambiguous for Google to understand – and Schema is a useful tool in the toolchest! Video Guide: Using Article “About” Schema to Fix Keyword Cannibalization RankMath Guide to Adding “about” Schema Here’s a link to the RankMath guide to adding “about” schema to your page using text links Article “About” Schema Example – Kolsch Beer <script type="application/ld+json"> { "@context": "https://schema.org/", "@type": "Article", "name": "Mastering the Art of Homebrewing a Kölsch Beer", "about": { "@type": "Thing", "name": "Kölsch", "sameAs": "https://en.wikipedia.org/wiki/Kölsch_(beer)" } } </script> Article “About” Schema Copy/Paste <script type="application/ld+json"> { "@context": "https://schema.org/", "@type": "Article", "name": "Insert Article Title Here", "about": { "@type": "Thing", "name": "Insert what you're defining here", "sameAs": "Insert the Wikipedia page URL" } } </script> Remember to paste this code into a “HTML” Block – you can find this in the list of blocks available within Gutenberg Block Editor as standard Mentions vs About Schema I only mention “about” schema in the video – as it’s at the core of resolving this issue. Adding “mentions” schema is a further advanced level of implementation which isn’t 100% necessary to combat internal competition, but could be helpful – the link to RankMath below will help explain a...
Setting Up Guest Post Authors Properly in WordPress
In this video, I discuss the importance of setting up guest post authors properly on your WordPress website to avoid hidden mistakes. I explain the technical aspects of SEO and how it can help achieve traffic and audience growth goals. I share my experience with posting guest authors’ articles on my website and provide guidance on how to attribute authorship correctly. I also emphasize the significance of aligning the author information with the guest author’s website. Differences when using RankMath, Yoast SEO, All-in-one SEO Plugins for Author Schema If you’re a RankMath or All-in-one SEO user, the instructions remain exactly the same, you’ll just have a slightly different user interface to what I’ve shown in the video. Want Me To Check Your Work? I’d be more than happy to check you’ve followed the advice in the video correctly – just go ahead and drop me an email at Ashley@futurestatemedia.com and me, or a member of my small-but-mighty team will check it over for...













