Setting up your own affiliate programme using a WooCommerce Affiliate Plugin or a WordPress Referral Plugin is a great move to generate traffic and sales for your eCommerce store.
You only pay for traffic that converts into sales, and affiliates create content about you – telling people how great you are! That’s as opposed to you running around telling everyone how great you are.
Somehow the internet browsing public trust affiliates as independent commentators on the world of consumer products – however unfounded this trust in reality, this results in a win-win situation for brand growth and affiliate reward.
Ever thought about turning customers into affiliates?
Well there are WooCommerce Affiliate Plugins that allow you to onboard and manage top affiliate marketers AND run a customer referral programme where customers can earn cash, points or other rewards from you and your WooCommerce store.
Who better to help you sell more than your existing customers?!
On the topic of selling more, we’ll also cover a few other plugins that are great for making the most of your traffic once you’ve managed to get potential customers onto your site.
The better your conversion rate, the better your affiliate metrics will be – meaning you’re more attractive to affiliates who want to generate commissions by helping to sell your products.
Selling more with what you’ve got is just good business sense. Conversion rate optimisation for WooCommerce stores is achieved in a few ways and there are WordPress plugins to suit every form of CRO, Average Order Value increase and Lifetime Customer Value.
NOTE: If YOU are the affiliate and you’re looking for plugins to help you manage affiliate links, you should take a look at my article on the options for embedding Amazon products into posts, pages and even WooCommerce product pages – check out Amazon affiliate WordPress plugin & other options for embedding products into WordPress posts.
Best WooCommerce Affiliate Plugins and Customer Referral Plugins to boost sales on your website
This article contains affiliate links which means we may earn a small commission if you purchase plugins and services we mention at no extra cost to you. We only recommend the best plugins and services – which we have used and can recommend.
Affiliate Programme Management for eCommerce – WooCommerce Affiliate Plugins
The AffiliateWP WooCommerce Plugin integration is awesome and makes adding an affiliate program to your WooCommerce store a piece of cake. Giving you full control over your affiliate program, whilst providing you with a bunch of default options that will steer you in the right direction.
No need for customisation – this one’s plug and play – the way WooCommerce Plugins should be!
What most Amazon Sellers DON’T realise about the affiliate marketing opportunity
Many Amazon sellers don’t even realise that they could in fact still have an affiliate programme EVEN IF the final purchase transaction happens on Amazon.
This is once again the problem of “connectedness” when selling on Amazon and trying to leverage the 3 Pillars Of Profitability when it comes to traffic.
Having implemented a referral affiliate programme to promote Amazon Product Listings where affiliates get a flat rate payout for email signups generated in return for a discount code, I can say Affiliate WP is great at managing the whole process.
This is something we also implement for our traffic hungry clients – even stealing Amazon traffic by reaching out to Amazon affiliates who are already promoting our client’s and their competitor’s products and incentivising them to send the traffic our way instead.
The affiliate gets a better return from us.
We pay for low cost traffic and conversions.
If you’re an Amazon Seller without an online store and you didn’t think you could have affiliates out there selling on your behalf, who are perfectly aligned with your brand and ALREADY generating traffic, think again.
If you’re interested in finding out more about implementing an affiliate programme on your eCommerce brand website, reach out to us today for a conversation.
Making Your Site Attractive To Affiliates
Affiliates will be looking for brands that have growth on their mind but also a serious focus on conversion rate optimisation and acquiring customers.
Affiliates of your WooCommerce store don’t want to see their traffic go to waste – and that’s the reason many affiliates choose Amazon as their affiliate partner.
Amazon has a fantastic conversion rate, even if the commission percentage is low.
Plus, Amazon’s range means that the cart value is likely to be higher than a very specific niche store where your shopping experience could be quite “narrow” in terms of the product range.
Not to mention, linking to a store like Amazon or Wallmart is easy – there are plugins for linking to Amazon like Amalinks Pro (affiliate link) which make it easy and Terms of Service compliant.
Affiliates are super efficient with their time – so being able to sell them on the idea of signing up to another independent affiliate program might be a stretch – especially if your Affiliate Metrics don’t look REALLY good.
What Store Metrics Matter To Affiliates?
Other WooCommerce Plugins that help you increase sales
WooCommerce Upsell Plugins
Cartflows is a sales machine that will add one click up sells to your WooCommerce Checkout process – allowing you to build out your own checkout sales funnels that upsell, cross sell and down sell.
All In One WooCommerce Optimisation WordPress Plugins
Referral Marketing WooCommerce WordPress Plugins
WooCommerce CRO Plugins
WooCommerce Product Feeds – Google Ads & Merchant Centre Integration
Managing your product feed manually is just insane.
With great solutions like the WooCommerce Product Catalog Feed by PixelYourSite everything is handled automatically so you can concentrate on building your business, not making updates to spreadsheets full of crazy product data (that you’re going to get wrong at some point!)
We use this plugin, and put simply, it’s awesome.
This WooCommerce Product Catalog plugin produces a Google Merchant Centre Feed – for use with Google Shopping ads. It also produces a Facebook Catalog feed for use with the Facebook Shopping and Instagram Shoppable images functions on the Facebook platform.
Free Alternative that just deals with Google Shopping: WooCommerce Google Feed Manager
Working with WooCommerce and wondered how you can optimise your WooCommerce Product Pages? Check out this guide on how to remove the Related Products in WooCommerce Product Pages to prevent user distraction.
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