As Featured In Fatstacks

Ezra Firestone’s eCommerce Business Cost Breakdown

Published Categorized as Case Studies, Ecommerce Stores

I love finding out how other people spend their money in their eCommerce businesses. I’ve yet to come across an entrepreneur who invests quite as much as I do in the innovation side of their business!

Ezra Firestone is someone to aspire to in eCommerce. Having listened to Ezra for a whole bunch of years, getting some insights into how he spends his money in his eCommerce business is a real treat for any eCom business owner.

Ecommerce Business Cost Breakdown – Ezra Style

So without further ado, have a listen to this podcast interview with Ezra Firestone of BOOM! and Mike Jackness of EcomCrew and formerly Colorit.

Ecommerce Business Costs as a Percentage of Revenue

The approach Ezra and Mike take is a great one, as it makes businesses directly comparable.

By looking at costs as a percentage of revenue, regardless of what size your eCommerce business is you can compare eCommerce business cost profiles effectively.

Some of the percentages that Ezra throws out there are even a surprise and a challenge to Mike over at EcomCrew – how do they stack up against yours?

eCommerce Business Model with Ezra Firestone

If you’re unfamiliar with Ezra Firestone, this video of his talk at James Schramko’s FastWebFormula 4 event back in 2013 is a great introduction and pretty timeless! There’s very little else on the internet that has stayed as relevant as this over that time period. It’s aged well!

By Ashley Pearce

I'm the founder of Future State Media, a "small-on-purpose" creator-focused SEO agency skilled in helping creators systematically generate traffic, build audiences and maximise their monetisation whilst staying true to their brand.