Functionality Requirements Of A Traffic Site and Plugins That Deliver
Here are a list of functionality that doesn’t come with WordPress or many WordPress Themes as standard, out of the box. There are a tonne of FREE WordPress Plugins that will add awesome functionality to your publishing website and really amplify the impact of your content strategy and content marketing.
List of Functionality:
- Amazon Affiliate Link Management
- Comparison Table Creation
- Image Compression and Optimisation
- GDPR Compliance Management – Cookies
- Ability to roll back plugin and theme updates
- Ability to replicate / duplicate a pre-existing page
- Spam control on comments and forms
- Comments section on articles and posts
- Product review graphics and ratings, including rich snippet schema markup
- Ad insertion plugin (for Ad Sense or even controlling affiliate disclaimers site wide)
Whether creating an Amazon Affiliate Site, Authority Blog or a Traffic Site to promote your own physical products sold on Amazon, this approach and these plugins will help drive traffic to Amazon listings.
Table of Contents
This article contains affiliate links which means we may earn a small commission if you purchase plugins and services we mention at no extra cost to you. We only recommend the best plugins and services – which we have used and can recommend.
Amazon Affiliate Link Management
I’m going to bundle Link, Call To Action AND Image management relating to Amazon and using their Product Advertising API.
Amalinks Pro

Insert text links, call to actions and images as links – all whilst being compliant with Amazon’s Terms of Service for the Associates Programme.
Check out Amalinks Pro HERE ->
Of course if you’re evaluating your options, both paid and free ways of inserting Amazon Affiliate links into blog posts on WordPress, you should check out this post I wrote comparing your options when it comes to WordPress Amazon affiliate plugins vs using Sitestripe to access the Amazon Advertising API to embed images, descriptions and more!
Creating Comparison Tables in Articles
Amalinks Pro Table Builder
Amalinks Pro also has a Table Builder
Check out Amalinks Pro Product Camparison Table Builder ->
Image Compression & Optimization for WordPress
ShortPixel
GDPR Compliance Management – Cookies
GDPR Cookie Consent
Ability to roll back plugin and theme updates
WP Rollback
Ability to replicate / duplicate a pre-existing page
Duplicate Page
Spam control on comments and forms
Akismet
Comments section on articles and posts
Comment Luv
Product Review Graphics, Ratings and Schema Markup
Levels of “review graphics” can come built in as widgets on certain themes. Extra by Elegant Themes has some of this functionality for example.
There are plugins dedicated to this particular functionality though.
WP Review (and WP Review Pro)
You can also get a paid version of the plugin for some more advanced features
This plugin was recommended by Spencer Hawes at Niche Pursuits.
It operates on a yearly subscription model for about $67 per year.
WP Product Review
You can also get a paid version of the plugin for some more advanced features
It operates on a yearly subscription model for about $56 per year.
Content Egg
This plugin is recommended in a few Facebook groups
Ad insertion plugin
Ad Inserter
This one was recommended by Doug Cunnington on one of his podcasts. Interestingly in Doug’s example, the plugin was being used for Affiliate Disclaimer Management as well as Ad Placement.
It’s worth mentioning at this point that these “Ads” could in fact be your own self hosted “Ads” promoting your own products across the site on scale without editing hundreds of pages.