Website relaunches are always an exciting business, but for Thermometer World, a Thermometer Specialist in the UK this was a relaunch with some added excitement.
Thermometer World, suppliers of everything from Room Thermometers, Fridge Thermometers to Laboratory Thermometers had established a presence online in 2015 and over time had grown organically and relied on an existing customer base and organic traffic from the major search engines.
Fast forward to 2020 and the world of eCommerce is a balance of Amazon sales and their own eCommerce site presence – as has been the path for many online retailers with the massive growth and dominance of the eCommerce giant that is Amazon.
Amazon has been a huge source of growth for many online and offline businesses across the globe and in the UK the extensive adoption of online retail in comparison with many countries has meant that growth opportunities have been even greater.
The added excitement around this relaunch is the added source of growth for Thermometer World outside of the Amazon platform. With the help of Future State Media and their unique “eCommerce Roadmap” developed for eCommerce businesses to successfully navigate a multi-channel sales strategy, Thermometer World is already seeing almost 100% growth quarter on quarter – with more results to come.
Ashley Pearce, founder of Future State Media says “We have a unique understanding of the eCommerce market, operating your own eCommerce store and being a successful Amazon Seller is a tricky business and can often appear to work against each other.
The development of the eCommerce Roadmap has taken place over time and taken much experimentation and iteration to get to where it is today. It’s been paramount that Future State Media itself operate both it’s own off-Amazon presence and On-Amazon store to get the first hand experience of navigating this challenging road.
SEO plays a fundamental part of the eCommerce Roadmap at almost all stages. Generating low cost traffic with high return on spend is critical for most brands trying to provide price parity on and off Amazon. Thermometer World has been a shining example of a website, built on WordPress with WooCommerce, that’s reacted really well to the eCommerce Search Engine Optimisation techniques we’ve been developing, testing and refining at Future State Media for years.”
The team at Thermometer World said “we’re really excited to be seeing another source of business growth outside of Amazon. Our presence on Amazon isn’t going anywhere, but having more control over at least some of the customer database is a smart move whilst not compromising on profitability of sales using the approach laid out by Future State Media”
About Thermometer World
Thermometer World was created to give its customers a wide range of accurate thermometers at great prices. Their carefully sourced thermometer range covers everything from Room Thermometers, Fridge Thermometers to Laboratory Thermometers. They can also offer FREE UK delivery on all orders over the value of £50.00
Email: [email protected]
Phone: 01946 816615