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How to hide products in WooCommerce Catalog Visibility Options

Published Categorized as Ecommerce Stores, Website Design

There are a number of options built in to WooCommerce that allow you to limit the WooCommerce Catalog Visibility and WooCommerce Product Visibility without a plugin or custom code.

How you go about disabling, hiding or making a Product Page Private in WooCommerce will depend on why you’re trying to hide the product visibility.

If you want to make the WooCommerce product page private so only Admins can see the page, add the product to cart and test the WooCommerce store, you’ll take a very different approach to if you’re simply wanting to hide a Product Page whilst you’re designing it or adding content.

Equally, if you want to make the WooCommerce Product Visibility Private and only visible to select members, not necessarily webmasters or WordPress users, you’ll take a different approach again.

So be clear on why you want to hide WooCommerce Products to make sure you select the appropriate choice for your specific needs.

(Don’t forget to think about indexing and no-indexing implications – I’ve highlighted impact on each option)

Hide Products in WooCommerce

Hiding WooCommerce Products – Your Options

On each WooCommerce Product Page editor you’ll see under the “Publish” panel 2 types of Product Page Visibility Options.

  • WordPress “Visibility” Option
  • WooCommerce “Catalog Visibility” Option
Product Visibility WooCommerce

Making a WooCommerce Product Hidden Using WordPress Page Visibility Options

WooCommerce Product Hidden WordPress Private

Changing Product Page Visibility to “Private” – WooCommerce Private Products

By changing the WooCommerce Product page to “Private” the product page becomes inaccessible to anyone other than users who have editing positions for your WooCommerce site.

Even for WordPress users with editing access, the product will not appear in the Shop, Category or other archive pages.

When the Product Page is made “Private” it is only accessible via the WordPress admin.

From here you can view the Private Product Page and add the product to basket to test checkout with the product as an admin.

This is useful when you want to setup a WooCommerce Test Product Page.

Changing the WooCommerce Product Page to Private in this way will also automatically “No Index” the page with Google.

Changing Product Page Visibility to “Password Protected”

By changing the WooCommerce Product page to “Password Protected” the product page becomes accessible to both site admins AND site guests who enter a password when prompted.

The product remains visible in the Shop, Category and other Archive pages to anyone who visits your WooCommerce store.

However, if someone clicks on the product link in your Shop, Category or Archive pages they’ll be prompted to enter a password to access the WooCommerce Product Page.

This is far less useful than most methods of hiding a WooCommerce Product page – as customers are likely to get confused if they’re prompted to enter a password to view a product.

Hiding the WooCommerce Product Page by making it Password Protected keeps the page “Indexed” with Google.

Making a WooCommerce Product Hidden Using WooCommerce Catalog Visibility Option

WooCommerce Product Hidden WooCommerce Hidden

When making a WooCommerce Product Page Hidden using the Catalog Visibility option, you’re performing very much the same function as making the Product Page Private using the core WordPress Page Visibility options – with 1 exception.

The WooCommerce Product Page WON’T appear on Shop, Category or Archive Pages


The WooCommerce Product Page WILL be accessible to anyone who has the Product Page URL (the product page link).

So, for example, if you have automatic emails that go out containing links to these “hidden” products – customers would still be able to access these WooCommerce Product Pages.

Essentially you’re JUST limiting the visibility of these products from the CATALOG.

i.e. anywhere these products would automatically be populated on page by WooCommerce templates, the products would not appear.

Disabling a WooCommerce Product Page by making it’s Catalog Visibility Hidden keeps the page “Indexed” with Google.


How do I hide a product in WooCommerce?

To hide a single product in WooCommerce you have the option of setting the Product Visibility to “Private” or “Password Protected” when publishing the product. In addition you can opt to make the product URL public whilst simply hiding the WooCommerce product from the product catalog so it won’t appear on the Shop page or any Archive / Category pages or in the Related Products Section on WooCommerce Product pages.

How do I hide product categories in WordPress? (with WooCommerce)

By default there is no functionality within WordPress or WooCommerce to select the visibility of a product category page – or the products contained within a product category.

If you’re trying to hide all products in a product category in WooCommerce, I’d suggest using the built in ability to filter your view of all products in a single product category when viewing products in the WordPress dashboard.

Once you’ve filtered the list to the product category you want, simply select all products in the list and click the drop down “Bulk Actions” and select “Edit” then click the “Apply” button.

You can then select to change the visibility of ALL products in that Product Category by changing the “Status” option to “Private” or “Password Protected”

What does private visibility mean in WordPress?

Private visibility in WordPress means that the URL is not accessible to anyone who isn’t a logged in administrator or editor of the website.

If someone visits the URL who isn’t logged in, they’ll be redirected to a “404” page – as in “page not found”

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Want to hide Related Products on WooCommerce Product Pages? Check out our article on how to disable WooCommerce Related Products

By Ashley Pearce

I'm the founder of Future State Media, a "small-on-purpose" creator-focused SEO agency skilled in helping creators systematically generate traffic, build audiences and maximise their monetisation whilst staying true to their brand.