{"id":5700,"date":"2023-09-06T14:41:57","date_gmt":"2023-09-06T14:41:57","guid":{"rendered":"https:\/\/www.futurestatemedia.com\/?p=5700"},"modified":"2023-09-07T16:46:35","modified_gmt":"2023-09-07T16:46:35","slug":"using-article-about-schema-fixing-keyword-cannibalization","status":"publish","type":"post","link":"https:\/\/www.futurestatemedia.com\/en\/using-article-about-schema-fixing-keyword-cannibalization\/","title":{"rendered":"Using Schema to Avoid Internal Competition Between Articles Targeting Similar Keywords"},"content":{"rendered":"<p class=\"wp-block-paragraph\">In this video, I discuss the concept of using schema to avoid internal competition between pages on your website in search engine rankings. I explain how internal competition occurs when multiple articles from the same website compete for a page one slot on Google. I share solutions that were suggested in a Facebook group discussion, such as focusing on search intent and avoiding overlap. I also mention the importance of making content unambiguous for Google to understand &#8211; and Schema is a useful tool in the toolchest!<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Video Guide: Using Article &#8220;About&#8221; Schema to Fix Keyword Cannibalization<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Using Schema to Avoid Internal Competition Between Articles Targeting Similar Keywords\" width=\"1600\" height=\"900\" src=\"https:\/\/www.youtube.com\/embed\/3V90I-GJi_o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">RankMath Guide to Adding &#8220;about&#8221; Schema<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s a link to the <a href=\"https:\/\/rankmath.com\/kb\/about-and-mentions-schema\/?ref=ashley-4605\" data-type=\"link\" data-id=\"https:\/\/rankmath.com\/kb\/about-and-mentions-schema\/?ref=ashley-4605\" target=\"_blank\" rel=\"noopener\">RankMath guide<\/a> to adding &#8220;about&#8221; schema to your page using text links<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"article-about-schema-example-kolsch-beer\">Article &#8220;About&#8221; Schema Example &#8211; Kolsch Beer<\/h2>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;script type=\"application\/ld+json\"&gt;\n{\n  \"@context\": \"https:\/\/schema.org\/\",\n  \"@type\": \"Article\",\n  \"name\": \"Mastering the Art of Homebrewing a K\u00f6lsch Beer\",\n  \"about\": {\n    \"@type\": \"Thing\",\n    \"name\": \"K\u00f6lsch\",\n    \"sameAs\": \"https:\/\/en.wikipedia.org\/wiki\/K\u00f6lsch_(beer)\"\n  }\n\n}\n&lt;\/script&gt;<\/code><\/pre>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"article-about-schema-copy-paste\">Article &#8220;About&#8221; Schema Copy\/Paste<\/h2>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;script type=\"application\/ld+json\"&gt;\n{\n  \"@context\": \"https:\/\/schema.org\/\",\n  \"@type\": \"Article\",\n  \"name\": \"<strong><em>Insert Article Title Here<\/em><\/strong>\",\n  \"about\": {\n    \"@type\": \"Thing\",\n    \"name\": \"<strong><em>Insert what<\/em> you're defining here<\/strong>\",\n    \"sameAs\": \"<em><strong>Insert the Wikipedia page URL<\/strong><\/em>\"\n  }\n\n}\n&lt;\/script&gt;<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Remember to paste this code into a &#8220;HTML&#8221; Block &#8211; you can find this in the list of blocks available within Gutenberg Block Editor as standard<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mentions-vs-about-schema\">Mentions vs About Schema<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I only mention &#8220;about&#8221; schema in the video &#8211; as it&#8217;s at the core of resolving this issue. Adding &#8220;mentions&#8221; schema is a further advanced level of implementation which isn&#8217;t 100% necessary to combat internal competition, but could be helpful &#8211; the link to RankMath below will help explain a little more about using &#8220;mentions&#8221; schema.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Want Me To Check Your Work?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I&#8217;d be more than happy to check you&#8217;ve followed the advice in the video correctly &#8211; just go ahead and drop me an email at Ashley@futurestatemedia.com and me, or a member of my small-but-mighty team will check it over for you!<\/p>","protected":false},"excerpt":{"rendered":"<p>In this video, I discuss the concept of using schema to avoid internal competition between pages on your website in search engine rankings. I explain how internal competition occurs when multiple articles from the same website compete for a page one slot on Google. I share solutions that were suggested in a Facebook group discussion,&hellip; <a class=\"more-link\" href=\"https:\/\/www.futurestatemedia.com\/en\/using-article-about-schema-fixing-keyword-cannibalization\/\">Continue reading <span class=\"screen-reader-text\">Using Schema to Avoid Internal Competition Between Articles Targeting Similar Keywords<\/span><\/a><\/p>","protected":false},"author":3,"featured_media":5728,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-5700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","entry"],"_links":{"self":[{"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/posts\/5700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/comments?post=5700"}],"version-history":[{"count":0,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/posts\/5700\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/media\/5728"}],"wp:attachment":[{"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/media?parent=5700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/categories?post=5700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/tags?post=5700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}