By default the WooCommerce Plugin for WordPress doesn’t add the “Brand” and “MPN” Schema to WooCommerce product pages.<\/p>\n\n\n\n
This means there’s a gap in WooCommerce Schema…<\/p>\n\n\n\n
If you follow the various support threads across WordPress.org<\/a> and Github<\/a> you’ll run into the end of the trail at this comment<\/a> from WooCommerce saying “Buy this WooCommerce Brands plugin<\/a> from WooCommerce.com for $29 per year”<\/p>\n\n\n\n For something as fundamental as this, you can be justified in being really frustrated.<\/p>\n\n\n\n Ultimately the justification from WooCommerce’s side is that these AREN’T Essential pieces of Schema – they actually only generate Google Search Console WARNINGS – NOT Errors.<\/p>\n\n\n\n So in theory, these aren’t a big deal.<\/p>\n\n\n\n However, if you’re wanting to patch this pot hole you’ve got a couple of options. There are “Schema Plugins” that will help you patch this – in fact the Yoast SEO WooCommerce Plugin fills the gaps for you – but it’s a bit overkill.<\/p>\n\n\n\n We avoid code based solutions like the plague here at Future State Media – as they need to be “maintained” and they regularly break. So this isn’t great for a robust eCommerce website that serves you – and not you “serving it” like it’s a needy toddler!<\/p>\n\n\n\n Now my advice if you’re wanting to add a snippet like this to your WooCommerce store is to add it via the “Code Snippets Plugin<\/a>“.<\/p>\n\n\n\n Here’s the code:<\/p>\n\n\n\n Obviously where it says “YOUR BRAND NAME HERE” replace that with your brand name (assuming you have a single brand name of products on your store.<\/p>\n\n\n\n Things get a bit more involved if you have multiple brands selling from the same store, and at that point I’d advise speaking to a developer – or just ponying up the cash for the awesome Schema App plugin.<\/a><\/p>\n\n\n\nCode to fix Google Search Console Warnings for Brand and MPN for WooCommerce Schema<\/h2>\n\n\n\n
\/*
\n* Rich Snippet Data
\n* Add missing Schema Not Provided by WooCommerce
\n*\/
\nfunction custom_woocommerce_structured_data_product ($data) {
\nglobal $product;
\n$data['brand'] = 'YOUR BRAND NAME HERE';
\n$data['mpn'] = $product->get_sku() ?? null;
\nreturn $data;
\n}
\nadd_filter( 'woocommerce_structured_data_product', 'custom_woocommerce_structured_data_product' );<\/code><\/p>\n\n\n\n