{"id":3079,"date":"2020-10-23T05:29:25","date_gmt":"2020-10-23T05:29:25","guid":{"rendered":"https:\/\/www.futurestatemedia.com\/?p=3079"},"modified":"2021-04-13T22:16:40","modified_gmt":"2021-04-13T22:16:40","slug":"what-happens-when-you-close-a-listing-on-amazon-lose-rank","status":"publish","type":"post","link":"https:\/\/www.futurestatemedia.com\/en\/what-happens-when-you-close-a-listing-on-amazon-lose-rank\/","title":{"rendered":"What Happens When You Close a Listing On Amazon &#8211; Lose Rank?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">If you&#8217;re wondering what will happen to your product ranking when you close a listing on Amazon, you&#8217;re not alone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This seems to be a topic that gets circled back on every now and then as the Amazon A9 algorithm is a hidden secret, knowing exactly how it reacts to you closing the listing is impossible &#8211; so it leaves us guessing and looking for data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s look at what technically happens to understand how it might impact your ranking on Amazon.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Closing_Listings_on_Amazon\"><\/span>Closing Listings on Amazon<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a8366f743bc6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a8366f743bc6\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.futurestatemedia.com\/en\/what-happens-when-you-close-a-listing-on-amazon-lose-rank\/#Closing_Listings_on_Amazon\" >Closing Listings on Amazon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.futurestatemedia.com\/en\/what-happens-when-you-close-a-listing-on-amazon-lose-rank\/#What_Technically_Happens_When_You_Close_a_Listing_On_Amazon\" >What Technically Happens When You Close a Listing On Amazon?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.futurestatemedia.com\/en\/what-happens-when-you-close-a-listing-on-amazon-lose-rank\/#What_happens_when_you_close_a_listing_on_Amazon\" >What happens when you close a listing on Amazon?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.futurestatemedia.com\/en\/what-happens-when-you-close-a-listing-on-amazon-lose-rank\/#What_Happens_To_Best_Seller_Rank_When_You_Close_a_Listing_On_Amazon\" >What Happens To Best Seller Rank When You Close a Listing On Amazon?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.futurestatemedia.com\/en\/what-happens-when-you-close-a-listing-on-amazon-lose-rank\/#Possible_Explanations_For_Negative_Impacts_on_Keyword_Ranking_on_Amazon_When_NOT_Closing_Listings\" >Possible Explanations For Negative Impacts on Keyword Ranking on Amazon When NOT Closing Listings<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.futurestatemedia.com\/en\/what-happens-when-you-close-a-listing-on-amazon-lose-rank\/#Should_I_Close_My_Amazon_Listing_When_Out_Of_Stock_on_Amazon_FBA\" >Should I Close My Amazon Listing When Out Of Stock on Amazon FBA?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.futurestatemedia.com\/en\/what-happens-when-you-close-a-listing-on-amazon-lose-rank\/#Close_Listing_vs_Delete_Product_and_Listing\" >Close Listing vs Delete Product and Listing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.futurestatemedia.com\/en\/what-happens-when-you-close-a-listing-on-amazon-lose-rank\/#Amazon_Delete_Product_And_Listing_Explained\" >Amazon Delete Product And Listing Explained<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.futurestatemedia.com\/en\/what-happens-when-you-close-a-listing-on-amazon-lose-rank\/#You_searched_for\" >You searched for:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Technically_Happens_When_You_Close_a_Listing_On_Amazon\"><\/span>What Technically Happens When You Close a Listing On Amazon?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Good question &#8211; what does close listing mean on Amazon?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Basically, your product will temporarily be unavailable for purchase by an Amazon customer through Amazon. This is only temporary whilst you leave the Amazon Listing Closed, you can &#8220;reopen&#8221; or relist the Amazon product at any time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Closing an Amazon listing means that your sales history, reviews and ratings will all be retained.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So when you do relist the product for sale on Amazon, it&#8217;s like nothing ever happened right?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The key bit here is that Amazon categorically state that you retain your <a href=\"https:\/\/sellercentral.amazon.co.uk\/gp\/help\/help.html?itemID=G200216110&amp;language=en_GB#:~:text=When%20you%20close%20a%20listing,the%20product%20at%20any%20time.\" target=\"_blank\" rel=\"noreferrer noopener\">SALES HISTORY<\/a> when you close an Amazon listing &#8211; <a href=\"https:\/\/sellercentral.amazon.co.uk\/gp\/help\/help.html?itemID=G200216110&amp;language=en_GB#:~:text=When%20you%20close%20a%20listing,the%20product%20at%20any%20time.\" target=\"_blank\" rel=\"noreferrer noopener\">read here<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_happens_when_you_close_a_listing_on_Amazon\"><\/span>What happens when you close a listing on Amazon?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When you close an Amazon listing, your product won&#8217;t be available for sale on the Amazon Marketplace you closed the listing on. Amazon do however state that you will retain your product sales history. They&#8217;ll also allow you to relist the product whenever you&#8217;re ready to start selling that product again.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Happens_To_Best_Seller_Rank_When_You_Close_a_Listing_On_Amazon\"><\/span>What Happens To Best Seller Rank When You Close a Listing On Amazon?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You probably already know the answer to this one if you&#8217;ve ever closed or not closed a listing when you&#8217;ve gone out of stock with Amazon FBA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your BSR ceases to display or be accessible if you close the listing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is because your instantaneous sales rank is infinitely high &#8211; the product is unavailable for purchase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you leave the listing open on the other hand, you&#8217;ll steadily see the best seller rank increasing &#8211; this is the reason why SO MANY Amazon Sellers got into the habit of closing listings when out of stock.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because they could SEE the number going up, they wanted a way to make it stop &#8211; and closing the listing gets rid of the visible reporting of BSR altogether.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does the A9 Algorithm care about whether you can see the BSR or not?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I highly doubt it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimately, you&#8217;re out of stock so the Amazon algorithm has removed you from the equation anyway.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Possible_Explanations_For_Negative_Impacts_on_Keyword_Ranking_on_Amazon_When_NOT_Closing_Listings\"><\/span>Possible Explanations For Negative Impacts on Keyword Ranking on Amazon When NOT Closing Listings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">One of the issues that can occur when you DON&#8217;T close a listing when out of stock is that intermittent availability of stock happens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This means when Amazon finds a product they&#8217;d lost, or they process a return back into a fulfillable state your listing sporadically jumps back into the running in the Amazon A9 Algorithm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then when the &#8220;1 unit&#8221; that became available is sold, it&#8217;s gone again.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then maybe this happens again in 24 or 48 hours and then again, and maybe again.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimately the Amazon listing is now &#8220;limping along&#8221;, getting sales for very few keywords and probably creating a weird and whacky data profile for the Amazon algorithm to weigh up against a million other factors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sporadic or weird data profiles are difficult for any Algorithm to handle predictably.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes these types of impacts on algorithms can fall in our favour. Other times they can have weird affects that make trying to understand what&#8217;s going on impossible and any efforts to correct the &#8216;issue&#8217; just lead to unpredictable results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The A9 Algorithm is a computer, not a human.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But if you try and empathise with it for a second (because you&#8217;re a human with empathy) you&#8217;ll understand that you&#8217;re probably making life difficult for the algorithm when you feed it this kind of data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Clean, consistent, predictable data is easier to read, understand and process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Messy data with interruptions will lead to unpredictable results.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Should_I_Close_My_Amazon_Listing_When_Out_Of_Stock_on_Amazon_FBA\"><\/span>Should I Close My Amazon Listing When Out Of Stock on Amazon FBA?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Is there a negative impact to closing your listing?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon says it retains your sales history &#8211; so that doesn&#8217;t appear to be a problem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The A9 Algorithm gets a clear &#8220;no availability&#8221; flat-line signal to process &#8211; it&#8217;s clean data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s difficult to see a negative.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Is there a positive impact to closing your listing?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maybe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re going to be intermittently in and out of stock due to the availability of a few units here and there, it&#8217;s likely you&#8217;re going to be throwing off some sporadic data signals to the A9 Algorithm (we suggest, we don&#8217;t know!)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So with very little potential for negative impact and a potential positive impact, it seems the logical approach is to close your Amazon listing when you run out of stock.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s a low effort action that ultimately could help you gain sales rank and keyword rank more quickly when your product returns into stock at Amazon FBA.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Close_Listing_vs_Delete_Product_and_Listing\"><\/span>Close Listing vs Delete Product and Listing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In contrast with closing an Amazon listing, if you delete an Amazon listing &#8211; you&#8217;re in essence removing that product from the live Amazon catalogue &#8211; along with it&#8217;s sales history, reviews, images and written content&#8230;or so you&#8217;d think and hope!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But here&#8217;s the truth&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even if you Delete a product from your Amazon Seller Central account, the product is still technically in the Amazon catalogue. It&#8217;s not like a website page that you&#8217;ve created and you can simply &#8220;unpublish&#8221; it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead &#8211; Amazon PRESERVE the content of the catalogue item IN CASE SOMEONE ELSE wants to sell the product in the future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This could be someone who&#8217;s bought your product, then wants to sell it second hand on the listing. Or, as has been the case for a number of years &#8211; a (typically Chinese Black Hat) seller finds the abandoned listing and essentially &#8220;takes ownership&#8221; for it in their seller central account.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yes &#8211; they can do that.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Amazon Product Listing is then repurposed for their &#8220;new&#8221; product &#8211; but has the benefit of having a bunch of REVIEWS. The Black Hat seller is less interested in the sales history, but picking up an abandoned Amazon Product Listing with 20+, 100+, 500+ reviews would likely give a conversion boost out of the gate &#8211; making their &#8220;NEW&#8221; product actually appear to be well established.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brand registry plays a relatively significant part in the above of course &#8211; so if you do have Brand Registry, there are ways in which you can limit edits to the listing. That being said, if you delete it from your Amazon Seller Account &#8211; you&#8217;re likely not paying attention to it anyway &#8211; but your brand name could be getting misused!<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Amazon_Delete_Product_And_Listing_Explained\"><\/span>Amazon Delete Product And Listing Explained<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The difference between closing an Amazon product listing and deleting an Amazon product listing is hopefully now a lot clearer. You also now know what to look out for as possible impacts if you do or don&#8217;t close an Amazon listing when your product is out of stock.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"You_searched_for\"><\/span>You searched for:<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">close listing amazon<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> <\/p>","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re wondering what will happen to your product ranking when you close a listing on Amazon, you&#8217;re not alone. This seems to be a topic that gets circled back on every now and then as the Amazon A9 algorithm is a hidden secret, knowing exactly how it reacts to you closing the listing is&hellip; <a class=\"more-link\" href=\"https:\/\/www.futurestatemedia.com\/en\/what-happens-when-you-close-a-listing-on-amazon-lose-rank\/\">Continue reading <span class=\"screen-reader-text\">What Happens When You Close a Listing On Amazon &#8211; Lose Rank?<\/span><\/a><\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-3079","post","type-post","status-publish","format-standard","hentry","category-amazon-fba","entry"],"_links":{"self":[{"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/posts\/3079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/comments?post=3079"}],"version-history":[{"count":0,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/posts\/3079\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/media?parent=3079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/categories?post=3079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/tags?post=3079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}