{"id":2636,"date":"2020-07-01T14:29:52","date_gmt":"2020-07-01T14:29:52","guid":{"rendered":"https:\/\/www.futurestatemedia.com\/?p=2636"},"modified":"2021-07-27T11:34:14","modified_gmt":"2021-07-27T11:34:14","slug":"email-marketing-for-amazon-sellers-action-guide-tools","status":"publish","type":"post","link":"https:\/\/www.futurestatemedia.com\/en\/email-marketing-for-amazon-sellers-action-guide-tools\/","title":{"rendered":"Email Marketing For Amazon Sellers Action GUIDE &#038; Tools"},"content":{"rendered":"<p class=\"wp-block-paragraph\">As a serious Amazon FBA Seller you&#8217;re no doubt familiar with the concepts and strategies around Marketing to your customers using email. However, no-one has really nailed it in terms of providing Amazon Sellers with truly ACTIONABLE advice for using Email Marketing in you Amazon eCommerce business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s what we set out to do with this Email Marketing Guide for Amazon Sellers &#8211; specifically written for YOU. Taking into account the limitations that Amazon&#8217;s Terms of Service impose and the general concept that on Amazon you&#8217;re acquiring sales NOT Customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I&#8217;ll say that again.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When selling on Amazon, you&#8217;re acquiring SALES <strong>NOT<\/strong> CUSTOMERS.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">This is why email marketing is so important to Amazon Sellers who want to build a sustainable business with;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Cost effective (even profitable) product launches<\/li><li>More than a 30 x multiple business valuation<\/li><li>A real brand with brand equity and value (as opposed to superficial brands with zero value)<\/li><li>A Customer Lifetime Value that can be calculated for YOU not Amazon<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you&#8217;re growing an Ecommerce business on Amazon as a Cash Cow or building a Star business to exit, the positive impact of Email Marketing on your bottom line is tremendous.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading\">Email Marketing Guide For Amazon Sellers &#8211; Using Email Automation &amp; Delivering ROI<\/h1>\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">So in this guide I&#8217;m going to walk you through the fundamentals and the details of Email Marketing For Amazon Sellers in a way you can take back to your Ecommerce Business, and your team if you have one, and start implementing right away.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;re going to cover:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Automating Acquiring Customer Emails and Building An Email List For Amazon Sellers<\/li><li>Automating Cross Selling Your Product Range With Email Marketing<\/li><li>Automating Your List Monetisation Even WITHOUT New Product Launches<\/li><li>Using Your Email List To Acquire Customers With AND Without Amazon<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">First though, let&#8217;s &#8220;level up&#8221; our understanding of how the type of product you sell SIGNIFICANTLY impacts the monetisation strategy (and profit potential) of an Email List and Email Marketing Strategy For Amazon Sellers.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Email_List_Is_An_Audience_Based_Traffic_Source_Youre_Reaching_The_Same_People_Again_Again\"><\/span>An Email List Is An Audience Based Traffic Source (You&#8217;re Reaching The Same People Again &amp; Again)<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a835b90bcb05\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a835b90bcb05\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.futurestatemedia.com\/en\/email-marketing-for-amazon-sellers-action-guide-tools\/#An_Email_List_Is_An_Audience_Based_Traffic_Source_Youre_Reaching_The_Same_People_Again_Again\" >An Email List Is An Audience Based Traffic Source (You&#8217;re Reaching The Same People Again &amp; Again)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.futurestatemedia.com\/en\/email-marketing-for-amazon-sellers-action-guide-tools\/#You_dont_need_to_sell_your_OWN_product_to_make_money\" >You don&#8217;t need to sell your OWN product to make money<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.futurestatemedia.com\/en\/email-marketing-for-amazon-sellers-action-guide-tools\/#Product_isnt_consumable_but_sells_say_1_per_year\" >Product isn&#8217;t consumable, but sells say 1 per year<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.futurestatemedia.com\/en\/email-marketing-for-amazon-sellers-action-guide-tools\/#Automating_Acquiring_Customer_Emails_and_Building_An_Email_List_For_Amazon_Sellers\" >Automating Acquiring Customer Emails and Building An Email List For Amazon Sellers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.futurestatemedia.com\/en\/email-marketing-for-amazon-sellers-action-guide-tools\/#Automating_Cross_Selling_Your_Product_Range_With_Email_Marketing\" >Automating Cross Selling Your Product Range With Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.futurestatemedia.com\/en\/email-marketing-for-amazon-sellers-action-guide-tools\/#Automating_Your_List_Monetisation_Even_WITHOUT_New_Product_Launches\" >Automating Your List Monetisation Even WITHOUT New Product Launches<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.futurestatemedia.com\/en\/email-marketing-for-amazon-sellers-action-guide-tools\/#Using_Your_Email_List_To_Acquire_Customers_With_AND_Without_Amazon\" >Using Your Email List To Acquire Customers With AND Without Amazon<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">If you haven&#8217;t read or listened to this blog post and Podcast on the External Traffic For Amazon Sellers Podcast &#8211; I&#8217;d suggest you do so. It&#8217;s 14 minutes of your time EXTREMELY well invested and will allow you to quickly evaluate which path you need to take when monetising your Email List.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.futurestatemedia.com\/en\/traffic-vs-audience-for-amazon-sellers\/\">Listen to or read Traffic Vs Audiences for Amazon Sellers now.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want the abridged version&#8230; here it is:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you have a consumable product (one which gets consumed as it&#8217;s used) you have the potential to sell the SAME product to a customer over and over again. So when using email marketing, you&#8217;re simply reminding them to &#8220;buy something they&#8217;ve already bought&#8221; &#8211; which is ultra-low-friction Email Marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you have a product which isn&#8217;t consumable, but maybe infrequently purchased, like a suitcase, you&#8217;re going to have to offer them OTHER products to purchase. Not just the same product again and again. This tends to have higher friction in terms of sales conversion. They&#8217;ve bought from you before, but they have no experience with the product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There&#8217;s also another problem that most &#8220;experts&#8221; in the eCommerce space fail to acknowledge. It&#8217;s very high cost to keep launching new products at the rate you need them to be able to monetise your email list effectively. I&#8217;m not saying it can&#8217;t be done &#8211; but if you have that much capital your whole Ecommerce Strategy might look quite different anyway (I&#8217;d suggest you might be looking at simply launching off Amazon completely and generate your own audience and traffic).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consumable Product &#8211; Email Marketing Sells your list more of the same and introduces new products at your pace<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Non-Consumable Product &#8211; Email Marketing Sells your list new products on a continuous basis<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So if you&#8217;re selling the latter, you may be thinking &#8220;ok, will email marketing work for my product and business?&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The beauty of thinking &#8220;outside of Amazon&#8221; is that instead of your go-t response being &#8220;ok I need to launch another product&#8221;. The response can be &#8220;I need to find another product to promote&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They are subtly different&#8230;<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"You_dont_need_to_sell_your_OWN_product_to_make_money\"><\/span>You don&#8217;t need to sell your OWN product to make money<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You don&#8217;t even need to &#8220;sell&#8221; a product. You just need to be rewarded for promoting the product if it does sell as a result of your email marketing efforts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What am I going on about?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are a couple of ways you can monetise your email list if you DON&#8217;T have a consumable product:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Drop Ship someone else&#8217;s product via your own Ecommerce Store<\/li><li>Recommend someone else&#8217;s product to your customers and get rewarded with affiliate commissions<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Now you may be wondering what the hell Dropshipping is. If so, go read <a href=\"https:\/\/www.bigcommerce.co.uk\/blog\/dropshipping\/\" target=\"_blank\" rel=\"noopener noreferrer\">this article from Big Commerce<\/a> introducing Drop Shipping and the Pro&#8217;s and Con&#8217;s<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re also wondering what the hell is an Affiliate Commission? <a href=\"https:\/\/www.bigcommerce.co.uk\/blog\/affiliate-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Here&#8217;s another article explaining Affiliate Marketing<\/a> and how it works.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re short on time, it goes like this:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You get paid for helping to market someone else&#8217;s product resulting in a sale. With Dropshipping you actually take the cash from the customer, with Affiliate Marketing you get a &#8220;kick back&#8221; called an &#8220;affiliate commission&#8221; for directing customers to make a purchase from someone else. That someone else could include Amazon &#8211; as they have <a href=\"https:\/\/affiliate-program.amazon.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">one of the most extensive Affiliate Programs<\/a> on the PLANET.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether monetising with Drop Shipping or Affiliate Marketing it&#8217;s a win-win strategy;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>You&#8217;ve got a great excuse to email your list<\/li><li>You&#8217;ve got the ability to make money from your customer more than once a year<\/li><li>You could drastically increase your ROI from your email list<\/li><li><strong>BONUS NINJA TACTIC:<\/strong> If you get success promoting a particular product you could private label your own version!<\/li><\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Product_isnt_consumable_but_sells_say_1_per_year\"><\/span>Product isn&#8217;t consumable, but sells say 1 per year<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Of course you could be thinking, well my product isn&#8217;t &#8220;consumable&#8221; but people would buy one maybe once a year, so will Email Marketing still work for my eCommerce business? Do I still need to promote other people&#8217;s products?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Well when it comes to email marketing, it&#8217;s true to say that a list needs to be nurtured and maintained.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meaning: If you don&#8217;t email them for ages, then pop up and email them out of nowhere, it&#8217;s likely you&#8217;ll get ignored.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So just promoting your own product once per year could be a low ROI endeavour.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You therefore need to have something to email your customer list about to be able to &#8220;maintain and nurture&#8221; your email list &#8211; without being TOO time consuming and expensive JUST to try and get the &#8220;once a year sale&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, provide customers with useful information and product guides related to your product using Email &#8211; but unless your product is highly technical, it&#8217;s unlikely you&#8217;ll have a WHOLE year of email content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So filling the gap in your email marketing schedule by promoting &#8220;complimentary products&#8221; that are relevant to your market is a great idea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This would allow you to communicate with your customer at an optimal frequency based on your &#8220;market&#8217;s expectations&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What are market expectations of email frequency?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Well here&#8217;s the short version to establish typical email frequency in YOUR market:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sign up to all of your &#8220;large&#8221; competitor email lists and measure. If you can&#8217;t find YOUR market exactly, think about a similar adjacent market serving the same customer with a product that sells at the same frequency (i.e. once a year, once a month, once a week type purchases).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But we&#8217;ll circle back on Optimal Email Sending Frequencies later in this guide.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Automating_Acquiring_Customer_Emails_and_Building_An_Email_List_For_Amazon_Sellers\"><\/span>Automating Acquiring Customer Emails and Building An Email List For Amazon Sellers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Coming Soon<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Automating_Cross_Selling_Your_Product_Range_With_Email_Marketing\"><\/span>Automating Cross Selling Your Product Range With Email Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Coming Soon<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Automating_Your_List_Monetisation_Even_WITHOUT_New_Product_Launches\"><\/span>Automating Your List Monetisation Even WITHOUT New Product Launches<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Coming Soon<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Using_Your_Email_List_To_Acquire_Customers_With_AND_Without_Amazon\"><\/span>Using Your Email List To Acquire Customers With AND Without Amazon<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Coming Soon<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">amazon email marketing<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">amazon fba email<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">amazon email marketing services<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">amazon seller email service<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">amazon feedback email template<\/p>","protected":false},"excerpt":{"rendered":"<p>As a serious Amazon FBA Seller you&#8217;re no doubt familiar with the concepts and strategies around Marketing to your customers using email. However, no-one has really nailed it in terms of providing Amazon Sellers with truly ACTIONABLE advice for using Email Marketing in you Amazon eCommerce business. That&#8217;s what we set out to do with&hellip; <a class=\"more-link\" href=\"https:\/\/www.futurestatemedia.com\/en\/email-marketing-for-amazon-sellers-action-guide-tools\/\">Continue reading <span class=\"screen-reader-text\">Email Marketing For Amazon Sellers Action GUIDE &#038; Tools<\/span><\/a><\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-2636","post","type-post","status-publish","format-standard","hentry","category-amazon-fba","entry"],"_links":{"self":[{"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/posts\/2636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/comments?post=2636"}],"version-history":[{"count":0,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/posts\/2636\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/media?parent=2636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/categories?post=2636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/tags?post=2636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}