{"id":2066,"date":"2020-07-14T10:44:54","date_gmt":"2020-07-14T10:44:54","guid":{"rendered":"https:\/\/www.futurestatemedia.com\/?p=2066"},"modified":"2021-07-27T11:32:19","modified_gmt":"2021-07-27T11:32:19","slug":"the-purpose-of-business-is-to-create-and-keep-a-customer","status":"publish","type":"post","link":"https:\/\/www.futurestatemedia.com\/en\/the-purpose-of-business-is-to-create-and-keep-a-customer\/","title":{"rendered":"\u201cThe purpose of business is to create and keep a customer.\u201d"},"content":{"rendered":"

\u201cThe purpose of business is to create and keep a customer.\u201d<\/h2><\/blockquote>\n\n\n\n

This is just the most cutting quote for an Amazon seller when the realisation sets in, that selling your products on Amazon delivers neither of these 2 essential functions of business as described by Peter Drucker (a man before his time).<\/p>\n\n\n\n

Amazon is a traffic source, not a source of customers.<\/p>\n\n\n\n

It’s easy to be mislead on this concept – especially by “hype-filled” courses that promise riches in months whilst sat on the beach with your laptop.<\/p>\n\n\n\n

One of Ryan Daniel Moran’s podcasts at Capitalism.com really nailed this and reminded me that this is fundamentally the direction I’ve always been headed with our eCommerce business.<\/p>\n\n\n\n

And it’s not a case of “Amazon-bashing” or Off-Amazon glorification.<\/p>\n\n\n\n

It’s a case of acceptance of what you’re doing and what the implications of your chosen strategy are.<\/p>\n\n\n\n

The traffic strategies we have developed and apply therefore focus on find alignment between selling on Amazon, and acquiring the customer – because they’re NOT the same thing.<\/p>\n\n\n\n

Check out the episode from Ryan Daniel Moran here, where he talks about the difference between selling on Amazon and acquiring customers.<\/a><\/p>\n\n\n\n

This changes everything about the way you drive traffic to your Amazon product listing<\/a> and the way you think about building your eCommerce business.<\/p>","protected":false},"excerpt":{"rendered":"

\u201cThe purpose of business is to create and keep a customer.\u201d This is just the most cutting quote for an Amazon seller when the realisation sets in, that selling your products on Amazon delivers neither of these 2 essential functions of business as described by Peter Drucker (a man before his time). Amazon is a… Continue reading \u201cThe purpose of business is to create and keep a customer.\u201d<\/span><\/a><\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-2066","post","type-post","status-publish","format-standard","hentry","category-amazon-fba","entry"],"_links":{"self":[{"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/posts\/2066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/comments?post=2066"}],"version-history":[{"count":0,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/posts\/2066\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/media?parent=2066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/categories?post=2066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/tags?post=2066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}