{"id":1501,"date":"2023-06-20T14:57:00","date_gmt":"2023-06-20T14:57:00","guid":{"rendered":"https:\/\/www.futurestatemedia.com\/?p=1501"},"modified":"2023-07-04T16:51:59","modified_gmt":"2023-07-04T16:51:59","slug":"organic-search-traffic-for-amazon-what-is-it-how-does-it-work","status":"publish","type":"post","link":"https:\/\/www.futurestatemedia.com\/en\/organic-search-traffic-for-amazon-what-is-it-how-does-it-work\/","title":{"rendered":"Organic Search Traffic For Amazon, What Is It, How Does It Work?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Hello and welcome back to the <a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/external-traffic-for-amazon-sellers\/id1494642778\" target=\"_blank\" rel=\"noopener noreferrer\">External Traffic For Amazon Sellers Podcast<\/a>, the ONLY <a href=\"https:\/\/www.futurestatemedia.com\/en\/introduction-to-the-external-traffic-for-amazon-sellers-podcast-for-ecommerce-entrepreneurs\/\">Amazon Podcast<\/a> dedicated to the topic of traffic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My name is Ashley Pearce and I\u2019m here to help you discover your unfair advantage over the competition, that is External Traffic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In these initial episodes we\u2019ve been covering some of the foundational topics and concepts &#8211; not simple, but essential foundations for the understanding of a rounded and effective external traffic strategy for Amazon and in fact, a future proof traffic strategy for eCommerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Far too much \u201cGeneral\u201d advice is provided out there without context &#8211; that makes it difficult to make strategic decisions about your business without feeling like you\u2019re doing a lot of guesswork and wasting a lot of money \u201clearning\u201d in the process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So today we\u2019re going to take another leap forward in our grasp of the world of <a href=\"https:\/\/www.futurestatemedia.com\/en\/how-to-drive-traffic-to-your-amazon-product\/\">External Traffic for Amazon FBA<\/a> and we\u2019re going to take a look at Organic Search Traffic, what is it and how does it work for Amazon sellers?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So let\u2019s get into the episode<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!--more-->\n\n\n<div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Organic Search Traffic For Amazon, What Is It, How Does It Work?\" \/><meta itemprop=\"uploadDate\" content=\"2023-06-20T14:57:00+00:00\" \/><meta itemprop=\"encodingFormat\" content=\"audio\/mpeg\" \/><meta itemprop=\"duration\" content=\"PT26M10S\" \/><meta itemprop=\"description\" content=\"In today&#039;s episode I give you the strategic overview of using Organic Search Traffic (Google Traffic) to drive sales of your own product and the costs that are involved.\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/external_traffic_for_amazon\/content.blubrry.com\/external_traffic_for_amazon\/Organic_Search_Traffic_For_Amazon_What_Is_It_How_Does_It_Work.mp3\" \/><meta itemprop=\"contentSize\" content=\"24.0\" \/><iframe loading=\"lazy\" src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fexternal_traffic_for_amazon%2Fcontent.blubrry.com%2Fexternal_traffic_for_amazon%2FOrganic_Search_Traffic_For_Amazon_What_Is_It_How_Does_It_Work.mp3&amp;podcast_link=https%3A%2F%2Fwww.futurestatemedia.com%2Fen%2Forganic-search-traffic-for-amazon-what-is-it-how-does-it-work%2F#mode-Light&border-000000&progress-000000\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Blubrry Podcast Player\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/external_traffic_for_amazon\/content.blubrry.com\/external_traffic_for_amazon\/Organic_Search_Traffic_For_Amazon_What_Is_It_How_Does_It_Work.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw(&#039;https:\/\/www.futurestatemedia.com\/en\/\/?powerpress_pinw=1501-podcast&#039;);\" rel=\"nofollow noopener\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/external_traffic_for_amazon\/content.blubrry.com\/external_traffic_for_amazon\/Organic_Search_Traffic_For_Amazon_What_Is_It_How_Does_It_Work.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow noopener\" download=\"Organic_Search_Traffic_For_Amazon_What_Is_It_How_Does_It_Work.mp3\" target=\"_blank\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/www.futurestatemedia.com\/en\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a> | <a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/external-traffic-for-amazon-sellers\/id1494642778?mt=2&amp;app=podcast\" class=\"powerpress_link_subscribe powerpress_link_subscribe_more\" target=\"_blank\" title=\"iTunes\" rel=\"nofollow noopener\">iTunes<\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Organic_Search_Traffic_For_Amazon_%E2%80%93_Podcast_Episode\"><\/span>Organic Search Traffic For Amazon &#8211; Podcast Episode<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a83580e0cd6c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a83580e0cd6c\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.futurestatemedia.com\/en\/organic-search-traffic-for-amazon-what-is-it-how-does-it-work\/#Organic_Search_Traffic_For_Amazon_%E2%80%93_Podcast_Episode\" >Organic Search Traffic For Amazon &#8211; Podcast Episode<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.futurestatemedia.com\/en\/organic-search-traffic-for-amazon-what-is-it-how-does-it-work\/#What_is_Organic_Search_Traffic_Google_Traffic\" >What is Organic Search Traffic (Google Traffic!)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.futurestatemedia.com\/en\/organic-search-traffic-for-amazon-what-is-it-how-does-it-work\/#Types_of_Keywords_Search_Queries_To_Focus_On\" >Types of Keywords &amp; Search Queries To Focus On<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.futurestatemedia.com\/en\/organic-search-traffic-for-amazon-what-is-it-how-does-it-work\/#A_word_on_using_Social_Media_for_traffic_or_SEO\" >A word on using Social Media for traffic or SEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.futurestatemedia.com\/en\/organic-search-traffic-for-amazon-what-is-it-how-does-it-work\/#The_Costs_Of_Organic_Traffic_For_Amazon_Sellers\" >The Costs Of Organic Traffic For Amazon Sellers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.futurestatemedia.com\/en\/organic-search-traffic-for-amazon-what-is-it-how-does-it-work\/#The_Cost_Of_Off_Amazon_Paid_Ads_%E2%80%93_Comparison_with_Organic_Traffic\" >The Cost Of Off Amazon Paid Ads &#8211; Comparison with Organic Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.futurestatemedia.com\/en\/organic-search-traffic-for-amazon-what-is-it-how-does-it-work\/#People_Complicate_SEO\" >People Complicate SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.futurestatemedia.com\/en\/organic-search-traffic-for-amazon-what-is-it-how-does-it-work\/#The_%E2%80%9COwn_The_Ads%E2%80%9D_Strategy_is_just_1_of_3_External_Traffic_Strategies_for_Amazon_Sellers\" >The &#8220;Own The Ads&#8221; Strategy is just 1 of 3 External Traffic Strategies for Amazon Sellers<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Organic_Search_Traffic_Google_Traffic\"><\/span>What is Organic Search Traffic (Google Traffic!)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019ll start by Defining organic search traffic &#8211; you\u2019ll be most conceptually familiar with Google traffic and more specifically, I\u2019m talking about the \u201corganic\u201d results, i.e. not the \u201cPaid Results\u201d or \u201csponsored placements\u201d you see all over Google and it\u2019s web properties like YouTube<br>So organic search traffic is \u201cearned\u201d traffic &#8211; you\u2019ve created a web page that has been deemed by the Google Algorithm (or Bing Algorithm) as worthy of ranking in a position that will result in users clicking through to your website. We\u2019re largely talking about page 1 here!<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_Keywords_Search_Queries_To_Focus_On\"><\/span>Types of Keywords &amp; Search Queries To Focus On<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I introduced the idea of ranking for market focused keywords, not just product focused keywords (your product) like bringing people in for one product and then giving them an \u201cAd\u201d for another product &#8211; your product<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Introduce idea of ranking for \u201cpurchase journey\u201d keywords not just \u201cpurchase intent\u201d keywords to expand repertoire of keywords you could target<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Focusing on KGR Keywords &#8211; find out more about the Keyword Golden Ratio by Doug Cunnington at <a href=\"https:\/\/nichesiteproject.com\/keyword-golden-ratio\/\" target=\"_blank\" rel=\"noopener noreferrer\">nichesiteproject.com\/keyword-golden-ratio\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Introduced concept that new keywords are popping up as new questions get asked in product categories all the time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Introduced concept of \u201cSEO\u2019ing limited no. of pages\u201d vs producing volumes of content<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It IS a case of build it and they will come with this approach &#8211; if you\u2019re JUST focused on a small number of pages, yes distribution and link building is more important. But that\u2019s not what we\u2019re talking about here. If you\u2019re ranking specific pages then Yes &#8211; spend 25% of time on content and 75% on distribution (with aim of link building)<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_word_on_using_Social_Media_for_traffic_or_SEO\"><\/span>A word on using Social Media for traffic or SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I&#8217;m paying lip service to Social Media &#8211; placing the seed that you don\u2019t use Social for reliable cumulative organic traffic, you use it for collaboration and website authority building \/ asset building.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Costs_Of_Organic_Traffic_For_Amazon_Sellers\"><\/span>The Costs Of Organic Traffic For Amazon Sellers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s say 1,000,000 website visitors brought in on market focused topics &#8211; but let\u2019s just assume that only 20% have the same purchase intent as someone coming from Facebook Ads (not true, but Paid Ads need a big head start to even come close to Organic Traffic)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve shown that (and through some studies) that above a certain content level you can expect 1-2000 visitors for every 1,000 words published. So at 1,000,000 visitors, we\u2019d need to publish between 500,000 words of 1,000,000 words of content. Coming in at somewhere between $50,000 and $100,000.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Affiliate sites then typically get a 10% conversion rate of those visitors into buyers. So in this case, we end up with 20,000 buyers.<br>(If you want to see the conversion rates used to budget for affiliate sites that are focused on bringing in Organic Search traffic, check out the \u201cdetails\u201d sheets on the list of sites currently available from Human Proof Designs <a href=\"https:\/\/www.humanproofdesigns.com\/affiliate-websites\/#sites\" target=\"_blank\" rel=\"noopener noreferrer\">www.humanproofdesigns.com\/affiliate-websites\/#sites<\/a> )<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s $2.5-$5.0 per sale if we\u2019re being REALLY brutal. And that number will half again, when next year you also get another 1,000,000 visitors without buying the content again &#8211; and if you\u2019ve done your job right, you can bank on that number being cut into a 3rd of the first year costs as you roll into year 3 without needing to produce any more content to deliver your 1,000,000 visitors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(Among other circles, particularly publishers who monetise with display ads, there\u2019s also a strong case for budgeting for content to deliver over a 5 year period. But hey, at $0.80-$1.65 per sale by the 3 year mark, why the hell would we need to squeeze much more out of the system?<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Cost_Of_Off_Amazon_Paid_Ads_%E2%80%93_Comparison_with_Organic_Traffic\"><\/span>The Cost Of Off Amazon Paid Ads &#8211; Comparison with Organic Traffic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">So let\u2019s just assume we\u2019re only going after the 20% of the 1,000,000 with Facebook Ads, as we can maybe be a little more \u201cdirect\u201d with our direct marketing. So we\u2019re looking to deliver 200,000 visitors to a page<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Overall average CPC for FB Ads in 2019 was analysed at $1.86 across a range of industries &#8211; but hey let\u2019s give Ads a leg up and take the general retail figure of $0.70<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CPC figure Source: Wordstream Blog <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/11\/12\/facebook-ad-benchmarks\" target=\"_blank\" rel=\"noopener noreferrer\">www.wordstream.com\/blog\/ws\/2019\/11\/12\/facebook-ad-benchmarks<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So for 200,000 visitors we\u2019d need to spend $140,000 on Ads &#8211; this year, next year, and the year after (and take into account the fact that Ad costs are increasing by somewhere in the teens percentage wise year on year. Let\u2019s take a 15% cost increase year on year as a benchmark.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Year 1 140,000<br>Year 2 $161,000<br>Year 3 $185,000<br>Total $486,000 over 3 years<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assuming the conversion rate of your Ads is equivalent to the 10% I mentioned for organic traffic, that would deliver 20,000 sales a year, 60,000 sales overall<br>Giving you $8.1 per sale &#8211; a number that\u2019s increasing year on year.<br>That\u2019s ignoring the fact that if you\u2019re spending that cash on Ads you\u2019ll need to dedicate a chunk of time to managing refining, coming up with the Ad content &#8211; videos etc. that aren\u2019t cheap.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BUT the real conversion rate, again as analysed by Wordstream for Retail was actually 3.26% for Facebook Ads.<br>Average Conversion Rate figure Source: Wordstream Blog <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/11\/12\/facebook-ad-benchmarks\" target=\"_blank\" rel=\"noopener noreferrer\">www.wordstream.com\/blog\/ws\/2019\/11\/12\/facebook-ad-benchmarks<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So actually, to get 20,000 sales per year, you actually need 3 x the traffic. Not 200,000 but 600,000 so the cost is actually 3 X<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s 600,000 x $0.70 per click across 3 years with the percentage increase year on year also.<br>So it\u2019s not $8.10 per sale, it\u2019s over $25 per sale!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And where was organic? $2.50-5.00 per sale inside 1 year down to $0.80 per sale over 3 years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s not just a little cheaper &#8211; it\u2019s a different world of cost.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"People_Complicate_SEO\"><\/span>People Complicate SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">People complicate the wrong parts of this strategy, getting blown away by \u201ctechnical SEO\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The reality is that the bit people DON\u2019T appreciate is the technical demands on the content structure and research.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The website ISN\u2019T the difficult bit<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The plugins AREN\u2019T the difficult bit &#8211; after all, it\u2019s set it up once and move on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The systematic process of finding low competition keywords, researching the content structure to create a solid outline, editing and publishing again and again with CONSISTENCY following a plan is the tough bit.<br>When you do things this way around you don\u2019t \u201cdo SEO to your website or business\u201d &#8211; your website or business is search engine ready and more importantly, user ready every time you create a new post.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_%E2%80%9COwn_The_Ads%E2%80%9D_Strategy_is_just_1_of_3_External_Traffic_Strategies_for_Amazon_Sellers\"><\/span>The &#8220;Own The Ads&#8221; Strategy is just 1 of 3 External Traffic Strategies for Amazon Sellers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Although this is a significant strategy, this is still only 1 strategy out of 3 that we deploy. This is the \u201cown the ads\u201d strategy &#8211; as when people land on your website to read your search engine optimised content, you get to put YOUR ads in front of them to drive sales. Whether that\u2019s actual ads, or built in product placement within the content the principle is the same.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are other organic traffic strategies that we have developed and utilise and in the most part, they build off the back of a solid \u201cown the ads\u201d approach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are many <a href=\"https:\/\/www.futurestatemedia.com\/en\/how-to-drive-traffic-to-your-amazon-product\/\">ways to drive traffic to your Amazon product listing<\/a>, but as demonstrated here Organic Search Traffic is a VERY profitable way to deliver sales from External To Amazon Traffic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I hope you took something, or many things from today\u2019s episode.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s been a big one with lots to take on board, so if you want a closer look at those numbers just head on over to Future State Media .com where you can check out the show notes and drop me a comment if you\u2019ve got any questions<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Until next time, this has been the External Traffic For Amazon Sellers Podcast brought to you by Future State Media .com the External Traffic For Amazon Specialists<\/p>","protected":false},"excerpt":{"rendered":"<p>Hello and welcome back to the External Traffic For Amazon Sellers Podcast, the ONLY Amazon Podcast dedicated to the topic of traffic. My name is Ashley Pearce and I\u2019m here to help you discover your unfair advantage over the competition, that is External Traffic. In these initial episodes we\u2019ve been covering some of the foundational&hellip; <a class=\"more-link\" href=\"https:\/\/www.futurestatemedia.com\/en\/organic-search-traffic-for-amazon-what-is-it-how-does-it-work\/\">Continue reading <span class=\"screen-reader-text\">Organic Search Traffic For Amazon, What Is It, How Does It Work?<\/span><\/a><\/p>","protected":false},"author":3,"featured_media":1503,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[23,25],"tags":[],"class_list":["post-1501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-traffic","category-seo","entry"],"_links":{"self":[{"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/posts\/1501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/comments?post=1501"}],"version-history":[{"count":0,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/posts\/1501\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/media\/1503"}],"wp:attachment":[{"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/media?parent=1501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/categories?post=1501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/tags?post=1501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}