{"id":1330,"date":"2020-01-16T23:15:07","date_gmt":"2020-01-16T23:15:07","guid":{"rendered":"https:\/\/www.futurestatemedia.com\/?p=1330"},"modified":"2023-07-02T12:45:23","modified_gmt":"2023-07-02T12:45:23","slug":"3-myths-about-google-seo-for-amazon-sellers","status":"publish","type":"post","link":"https:\/\/www.futurestatemedia.com\/en\/3-myths-about-google-seo-for-amazon-sellers\/","title":{"rendered":"3 Myths About Google SEO For Amazon Sellers"},"content":{"rendered":"<p class=\"wp-block-paragraph\">In this podcast I&#8217;ll be talking about 3 of the biggest myths about the Google Search Engine specifically in Amazon Sellers<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So let\u2019s see if you\u2019ve been sucked in by any of these\u2026<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!--more-->\n\n\n<div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"3 Myths About Google SEO For Amazon Sellers\" \/><meta itemprop=\"uploadDate\" content=\"2020-01-16T23:15:07+00:00\" \/><meta itemprop=\"encodingFormat\" content=\"audio\/mpeg\" \/><meta itemprop=\"duration\" content=\"PT18M47S\" \/><meta itemprop=\"description\" content=\"In this podcast I&#039;ll be talking about 3 of the biggest myths about the Google Search Engine for Amazon Sellers, have you been sucked in by any of these?\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/external_traffic_for_amazon\/content.blubrry.com\/external_traffic_for_amazon\/3_Myths_about_Google_for_Amazon_Sellers.mp3\" \/><meta itemprop=\"contentSize\" content=\"17.1\" \/><iframe loading=\"lazy\" src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fexternal_traffic_for_amazon%2Fcontent.blubrry.com%2Fexternal_traffic_for_amazon%2F3_Myths_about_Google_for_Amazon_Sellers.mp3&amp;podcast_link=https%3A%2F%2Fwww.futurestatemedia.com%2Fen%2F3-myths-about-google-seo-for-amazon-sellers%2F#mode-Light&border-000000&progress-000000\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Blubrry Podcast Player\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/external_traffic_for_amazon\/content.blubrry.com\/external_traffic_for_amazon\/3_Myths_about_Google_for_Amazon_Sellers.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw(&#039;https:\/\/www.futurestatemedia.com\/en\/\/?powerpress_pinw=1330-podcast&#039;);\" rel=\"nofollow noopener\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/external_traffic_for_amazon\/content.blubrry.com\/external_traffic_for_amazon\/3_Myths_about_Google_for_Amazon_Sellers.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow noopener\" download=\"3_Myths_about_Google_for_Amazon_Sellers.mp3\" target=\"_blank\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/www.futurestatemedia.com\/en\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a> | <a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/external-traffic-for-amazon-sellers\/id1494642778?mt=2&amp;app=podcast\" class=\"powerpress_link_subscribe powerpress_link_subscribe_more\" target=\"_blank\" title=\"iTunes\" rel=\"nofollow noopener\">iTunes<\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">1. Google Traffic isn\u2019t purchase intent traffic and therefore isn\u2019t worth it<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tell that to the website owners making millions of dollars per year just directing traffic to Amazon &#8211; earning from their affiliate programmes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every single day there a millions of clicks on Amazon affiliate links driving traffic to Amazon Listings. So if you&#8217;re wondering <a href=\"https:\/\/www.futurestatemedia.com\/en\/how-to-drive-traffic-to-your-amazon-product\/\">how to drive traffic to your amazon product<\/a>, this is worth a really good look.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. Google Traffic takes far too long to get<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Meaning you\u2019re better off focusing on the short term<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To launch a product on Amazon without a seller account takes ages too!<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. Google\u2019s just an algorithm like Amazon A9 and is susceptible to the same level of gaming<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google had some of the most revolutionary changes in it\u2019s algorithm in Penguin (April 2012) and Panda (Feb 2011)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then there was Google Medic Summer 2018 (less revolution, more evolution)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More data for Google to play with that doesn\u2019t automatically generate a self fulfilling prophecy<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If Amazon changes the rank of an item, that will change the very metrics by which it\u2019s achieved that rank &#8211; hence it\u2019s a flywheel mechanism. So Amazon is very sales velocity focused &#8211; yes they might take a look at things over a longer and shorter term, compare windows of time etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">People talking about honeymoon period, but it\u2019s not a more diverse array of data &#8211; it\u2019s just more of the same.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google is also that bit more mature as an algorithm &#8211; yes the businesses have followed a similar timeline, but Google\u2019s algorithm focus has meant it\u2019s that bit more mature.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The guys at <a href=\"https:\/\/amazonseoconsultant.com\/amazon-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazonseoconsultant.com<\/a> agree with me, having experts on both the Google and Amazon A9 Algo, they r\u00e9f\u00e9rence how the A9 Algorithm is;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;like Google&#8217;s younger (stupider) brother&#8221;<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">So why do these myths about Google even exist?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Particularly within the Amazon Seller space!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Scared of the unknown &#8211; of having to now \u201chack google\u201d in the same way you \u201chack Amazon\u201d<br>Time strapped and trying to justify NOT doing something<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I personally know that External Traffic, including Google will be a huge differentiator for us going forward &#8211; differentiating ourselves from the Amazon only sellers and from the eCommerce Store owners who are addicted, but also scared to death of their <a href=\"https:\/\/www.futurestatemedia.com\/en\/the-real-cost-of-paid-advertising-for-amazon-sellers\/\">Paid Advertising traffic that comes at a more and more unsustainable cost.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And you know the tide is changing, when the industries very own Ryan Daniel Moran says<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cThe ones who win are the ones who are doing Search Engine Optimization and sending the traffic to Amazon and closing the deal on Amazon.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">This was in an interview with Nathan over at the Outsourcing and scaling podcast from <a href=\"https:\/\/freeeup.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Freeeup.com<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/freeeup.com\/blog\/podcast\/using-higher-quality-tools-for-success-with-ryan-moran\/\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to be Successful in Amazon FBA and Entrepreneurship with Ryan Moran\" width=\"1600\" height=\"900\" src=\"https:\/\/www.youtube.com\/embed\/3M_lQ3z3M2I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Are you putting off developing your external traffic strategy because any of these myths?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This has been a 30,000 foot view of Google &#8211; and there\u2019s tonnes more misinformation and outdated information out there &#8211; again because optimising for the Google algorithm as a topic has been around for a long time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So don\u2019t panic<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t go diving into droves of information<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019m going to continue to talk you through why and how you can leverage traffic sources including Google, in ways you might not have even imagined.<\/p>","protected":false},"excerpt":{"rendered":"<p>In this podcast I&#8217;ll be talking about 3 of the biggest myths about the Google Search Engine specifically in Amazon Sellers So let\u2019s see if you\u2019ve been sucked in by any of these\u2026<\/p>","protected":false},"author":3,"featured_media":1726,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[23,25],"tags":[],"class_list":["post-1330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-traffic","category-seo","entry"],"_links":{"self":[{"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/posts\/1330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/comments?post=1330"}],"version-history":[{"count":0,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/posts\/1330\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/media\/1726"}],"wp:attachment":[{"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/media?parent=1330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/categories?post=1330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/tags?post=1330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}