{"id":1286,"date":"2020-01-12T22:56:06","date_gmt":"2020-01-12T22:56:06","guid":{"rendered":"https:\/\/www.futurestatemedia.com\/?p=1286"},"modified":"2023-07-02T12:46:07","modified_gmt":"2023-07-02T12:46:07","slug":"ezra-firestones-3-pillars-of-profitability-for-amazon-sellers","status":"publish","type":"post","link":"https:\/\/www.futurestatemedia.com\/en\/ezra-firestones-3-pillars-of-profitability-for-amazon-sellers\/","title":{"rendered":"Ezra Firestone&#8217;s 3 Pillars Of Profitability For Amazon Sellers"},"content":{"rendered":"<p class=\"wp-block-paragraph\">In this episode of the External Traffic For Amazon Sellers Podcast I&#8217;m going to share a fundamental concept with you and a framework for thinking about traffic, it&#8217;s cost and profitability for your Amazon Listings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The structure of the 3 pillars was originally conceived on the basis of Paid Advertising Traffic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However today I&#8217;m going to add another layer to the thinking, especially for Amazon Sellers, answering tough questions like;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Can Amazon Sellers profitably use the 3 Pillars of Profitability structure for their traffic?<\/li>\n\n\n\n<li>What impact could a lack of customer data, as is the case when selling on Amazon have on the 3 Pillars Concept?<\/li>\n\n\n\n<li>How can Amazon sellers find a competitive advantage with the 3 Pillars Structure but by thinking outside of the paid advertising box?<\/li>\n<\/ul>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Ezra Firestone&amp;#8217;s 3 Pillars Of Profitability For Amazon Sellers\" \/><meta itemprop=\"uploadDate\" content=\"2020-01-12T22:56:06+00:00\" \/><meta itemprop=\"encodingFormat\" content=\"audio\/mpeg\" \/><meta itemprop=\"duration\" content=\"PT17M56S\" \/><meta itemprop=\"description\" content=\"I&#039;m going to share a fundamental concept with you and a framework for thinking about traffic, it&#039;s cost and profitability for your Amazon Listings.\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/external_traffic_for_amazon\/content.blubrry.com\/external_traffic_for_amazon\/3_Pillars_of_Profitability_for_Amazon_Sellers.mp3\" \/><meta itemprop=\"contentSize\" content=\"16.4\" \/><iframe loading=\"lazy\" src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fexternal_traffic_for_amazon%2Fcontent.blubrry.com%2Fexternal_traffic_for_amazon%2F3_Pillars_of_Profitability_for_Amazon_Sellers.mp3&amp;podcast_link=https%3A%2F%2Fwww.futurestatemedia.com%2Fen%2Fezra-firestones-3-pillars-of-profitability-for-amazon-sellers%2F#mode-Light&border-000000&progress-000000\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Blubrry Podcast Player\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/external_traffic_for_amazon\/content.blubrry.com\/external_traffic_for_amazon\/3_Pillars_of_Profitability_for_Amazon_Sellers.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw(&#039;https:\/\/www.futurestatemedia.com\/en\/\/?powerpress_pinw=1286-podcast&#039;);\" rel=\"nofollow noopener\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/external_traffic_for_amazon\/content.blubrry.com\/external_traffic_for_amazon\/3_Pillars_of_Profitability_for_Amazon_Sellers.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow noopener\" download=\"3_Pillars_of_Profitability_for_Amazon_Sellers.mp3\" target=\"_blank\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/www.futurestatemedia.com\/en\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a> | <a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/external-traffic-for-amazon-sellers\/id1494642778?mt=2&amp;app=podcast\" class=\"powerpress_link_subscribe powerpress_link_subscribe_more\" target=\"_blank\" title=\"iTunes\" rel=\"nofollow noopener\">iTunes<\/a><\/p>\n\n\n\n<div style=\"height:67px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Tune in, subscribe and enjoy as we start building up the fundamental knowledge that&#8217;s required to master external traffic for Amazon.<\/p>\n\n\n\n<div style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What Are The 3 Pillars Of Profitability?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ezra Firestone articulates how you should structure paid Advertising in your business and your mind to achieve true profitability and scalability. <a href=\"https:\/\/smartmarketer.com\/sm-blog-post-sm-live-11-17\/\" target=\"_blank\" rel=\"noreferrer noopener\">It\u2019s what Ezra refers to as the 3 Pillars of Profitability.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 3 pillars are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Awareness &amp; Acquisition<\/li>\n\n\n\n<li>Retargeting<\/li>\n\n\n\n<li>Loyalty<\/li>\n<\/ul>\n\n\n\n<div style=\"height:71px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Awareness &amp; Acquisition<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The awareness pillar is classic &#8220;interruption marketing&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ads are put in front of an audience that&#8217;s defined by a set of criteria unrelated to their interaction with your brand. i.e. like using demographics in Facebook Ads to target your advertising.<\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Retargeting<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Retargeting, as the name suggests is about re-introducing your brand to an audience who have already interacted with your brands&#8217; advertising within the Awareness and Acquisition pillar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is essentially setting up ads to display based on BEHAVIOURS and not demographics data.<\/p>\n\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Loyalty<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is another form of retargeting, but this time involves many forms of marketing to existing customers. Utilising the data you have accumulated on each customer, you can design hyper-targeted campaigns with an audience of 1 (in theory).<\/p>\n\n\n\n<div style=\"height:67px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Resources Mentioned in the Podcast<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/smartmarketer.com\/sm-blog-post-sm-live-11-17\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ezra Firestone&#8217;s 3 Pillars of Profitability<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nichepursuits.com\/projects\/niche-site-project-4\/\" target=\"_blank\" rel=\"noopener noreferrer\">Spencer Haws &#8220;Niche Site Project 4&#8221; on the Niche Pursuits website<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Other Resources<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The 3 Pillars of profitability rely heavily on great technology to track customer behaviour whilst abiding by privacy laws and ethical standards. Of course, I&#8217;m talking about <a href=\"https:\/\/www.futurestatemedia.com\/en\/pixel-conversion-tracking-woocommerce-pinterest-facebook-google\/\">adding Facebook Pixels to your website<\/a>, <a href=\"https:\/\/www.futurestatemedia.com\/en\/pixel-conversion-tracking-woocommerce-pinterest-facebook-google\/\">adding the Pinterest pixel and Google Pixel<\/a> and any other pixel that comes along!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But beyond <a href=\"https:\/\/www.futurestatemedia.com\/en\/pixel-conversion-tracking-woocommerce-pinterest-facebook-google\/\">adding pixels to WordPress, WooCommerce<\/a> or Shopify, there are a whole bunch of complexities including <a href=\"https:\/\/www.futurestatemedia.com\/en\/pixel-conversion-tracking-woocommerce-pinterest-facebook-google\/\">synchronising your product catalogue with Facebook, Google and Pinterest<\/a>. Not to mention setting up conversion events for each advertising platform you&#8217;re using to follow your customers around with ads!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;ve written a guide for WooCommerce store owners covering your options when it comes to <a href=\"https:\/\/www.futurestatemedia.com\/en\/pixel-conversion-tracking-woocommerce-pinterest-facebook-google\/\">adding pixels to your WooCommerce store<\/a>, syncing Product Catalogs and setting up conversion events.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spolier: There are a tonne of plugins out there that have the ability to deal with one ad platform or another, but if you&#8217;re taking the 3 Pillars of profitability seriously and doing multi-channel remarketing you really need a WordPress Plugin that&#8217;s going to support you across all the major Ad Platforms with ease.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Have a read &#8211; Assess your options &#8211; and go implement the 3 Pillars!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you know an Amazon Seller who needs to hear this, please grab the URL and drop it in a Facebook Message, Whatsapp Message or whatever you&#8217;re using these days. There are a world of profitable possibilities out there, and this is a dedicated <a href=\"https:\/\/www.futurestatemedia.com\/en\/introduction-to-the-external-traffic-for-amazon-sellers-podcast-for-ecommerce-entrepreneurs\/\">Amazon Seller Podcast<\/a> and <a href=\"https:\/\/www.futurestatemedia.com\/en\/introduction-to-the-external-traffic-for-amazon-sellers-podcast-for-ecommerce-entrepreneurs\/\">eCommerce Podcast<\/a> for <a href=\"https:\/\/www.futurestatemedia.com\/en\/how-to-drive-traffic-to-your-amazon-product\/\">driving traffic to your Amazon Listings<\/a> and making more profit. Who wouldn&#8217;t benefit from hearing about more profit?<\/p>","protected":false},"excerpt":{"rendered":"<p>In this episode of the External Traffic For Amazon Sellers Podcast I&#8217;m going to share a fundamental concept with you and a framework for thinking about traffic, it&#8217;s cost and profitability for your Amazon Listings. The structure of the 3 pillars was originally conceived on the basis of Paid Advertising Traffic. However today I&#8217;m going&hellip; <a class=\"more-link\" href=\"https:\/\/www.futurestatemedia.com\/en\/ezra-firestones-3-pillars-of-profitability-for-amazon-sellers\/\">Continue reading <span class=\"screen-reader-text\">Ezra Firestone&#8217;s 3 Pillars Of Profitability For Amazon Sellers<\/span><\/a><\/p>","protected":false},"author":3,"featured_media":1730,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-1286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-traffic","entry"],"_links":{"self":[{"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/posts\/1286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/comments?post=1286"}],"version-history":[{"count":0,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/posts\/1286\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/media\/1730"}],"wp:attachment":[{"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/media?parent=1286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/categories?post=1286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/tags?post=1286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}