{"id":117,"date":"2023-05-26T12:57:00","date_gmt":"2023-05-26T12:57:00","guid":{"rendered":"https:\/\/www.futurestatemedia.com\/?p=117"},"modified":"2023-07-04T16:50:41","modified_gmt":"2023-07-04T16:50:41","slug":"the-sales-traffic-paradigm-shift-hitting-the-amazon-marketplace","status":"publish","type":"post","link":"https:\/\/www.futurestatemedia.com\/en\/the-sales-traffic-paradigm-shift-hitting-the-amazon-marketplace\/","title":{"rendered":"The Sales-Traffic Paradigm Shift hitting the Amazon marketplace"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Difference between your own traffic and your own sales?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A checkout page<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Difference between Amazon traffic and your own traffic?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A focused team, an investment mindset, a long term view&#8230; not following the crowd (maybe a guide like Future State Media&#8230;)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">People talk about being &#8220;off Amazon&#8221; &#8211; most take this to mean &#8220;having a Shopify site&#8221;. At the core however, it&#8217;s about owning the traffic. It&#8217;s a huge step going from Amazon traffic to <a href=\"https:\/\/www.futurestatemedia.com\/en\/how-to-drive-traffic-to-your-amazon-product\/\">your own traffic<\/a>, it&#8217;s a small step going from your own traffic to your own sales on your own site.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">How Ranking on Amazon&#8217;s A9 Algorithm is changing<\/h2>\n\n\n\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Current_Paradigm_%E2%80%93_Ranking_On_Amazon_Sales_Sales\"><\/span>The Current Paradigm &#8211; Ranking On Amazon Sales = Sales<span class=\"ez-toc-section-end\"><\/span><\/h3><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a835a82c9e4f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a835a82c9e4f\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.futurestatemedia.com\/en\/the-sales-traffic-paradigm-shift-hitting-the-amazon-marketplace\/#The_Current_Paradigm_%E2%80%93_Ranking_On_Amazon_Sales_Sales\" >The Current Paradigm &#8211; Ranking On Amazon Sales = Sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.futurestatemedia.com\/en\/the-sales-traffic-paradigm-shift-hitting-the-amazon-marketplace\/#The_Paradigm_Shift%E2%80%A6_Ranking_on_and_OFF_Amazon\" >The Paradigm Shift&#8230; Ranking on and OFF Amazon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.futurestatemedia.com\/en\/the-sales-traffic-paradigm-shift-hitting-the-amazon-marketplace\/#The_Difficulty_and_Expertise_Required_in_This_New_Traffic_Paradigm\" >The Difficulty and Expertise Required in This New Traffic Paradigm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.futurestatemedia.com\/en\/the-sales-traffic-paradigm-shift-hitting-the-amazon-marketplace\/#A_New_Plan_For_The_New_Paradigm\" >A New Plan For The New Paradigm<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Rank for keywords in the Amazon A9 Algorithm by stimulating an <a href=\"https:\/\/www.helium10.com\/blog\/4-factors-drive-product-ranking-ultimately-sales\/\" target=\"_blank\" rel=\"noopener noreferrer\">Artificial Sales Velocity<\/a> with reduced price sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is similar to the high street sales strategy. Shout SALE as loud as possible to get the volume of product flowing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another version of this paradigm is the &#8220;loss leader&#8221; &#8211; a loss we&#8217;re convinced we have to make in order to make money with other products, sales or customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Lose money on some in the hope of making profit overall&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over time we&#8217;ve become experts, refining intricate ways of losing money on sales to feed the concept of this paradigm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We even named this in our business. It was our &#8220;perpetual giveaway system&#8221; helping us giveaway enough product at the right Velocity to help us maintain a velocity of organic sales.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Paradigm_Shift%E2%80%A6_Ranking_on_and_OFF_Amazon\"><\/span>The Paradigm Shift&#8230; Ranking on and OFF Amazon<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Paradigm shift definition;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;a fundamental change in approach or underlying assumptions&#8230;&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s the difficult part about this paradigm shift. It&#8217;s going to sound obvious. It&#8217;s also going to sound weirdly familiar &#8211; like it&#8217;s just a tactic that you read about a little while ago.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But that&#8217;s the thing with paradigm shifts. There are signposts, clues and false starts that just miss the mark. Then&#8230; BANG the shift has happened, leaving many behind desperately clinging to the old paradigm &#8211; having invested significant time and cash in building systems, processes and expertise that serve the old paradigm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By now you&#8217;re thinking, &#8220;get to the point&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So here it is&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Artificial sales Velocity Management with cut price sales is being replaced by REAL demand full priced sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;re now thinking, &#8220;you&#8217;re crazy!&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than interrupting customers on Facebook or Instagram. Trying to entice them into a purchase with a drastically cut price. There&#8217;s a different way&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Serving customers with recommendations, advice, social proof and useful information when THEY&#8217;VE searched for it &#8211; leading them towards your product as the answer to their problem or need.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I said it would sound familiar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There&#8217;s a TONNE of <a href=\"https:\/\/www.futurestatemedia.com\/en\/how-to-drive-traffic-to-your-amazon-product\/\">Google Traffic out there that purchases full price products from Amazon<\/a> as a result of being directed to Amazon by high authority &#8220;media properties&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What the hell is a media property?!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If I&#8217;d said &#8220;review website&#8221; or &#8220;<a href=\"https:\/\/www.nichepursuits.com\/how-to-build-niche-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">niche website<\/a>&#8221; I wouldn&#8217;t be providing enough &#8220;gravity&#8221; or emphasis to the power of these, more accurately termed &#8220;<a href=\"https:\/\/www.futurestatemedia.com\/en\/done-for-you-audience-building-websites-for-amazon-ecommerce-entrepreneurs\/\">authority websites<\/a>&#8220;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These website owners are shifting some serious full priced product volumes. Meanwhile, every Amazon seller is enthusiastically building a chatbot to help them giveaway product at massive discounts with extremely efficient automated systems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s kind of like having a money printing machine and pointing the &#8220;printed tray&#8221; directly out the window and letting the wind carry your money away whilst you work diligently on other aspects of your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>**Palm to Face moment**<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sticking with the analogy. These &#8220;Media Properties&#8221; are closing the window through which we&#8217;ve become highly effective at throwing money out of, once and for all.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Difficulty_and_Expertise_Required_in_This_New_Traffic_Paradigm\"><\/span>The Difficulty and Expertise Required in This New Traffic Paradigm<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This paradigm sounds familiar because there are some established concepts mixed with some newer ones that form this paradigm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To name a few of the overlapping concepts;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Content Marketing<\/li>\n\n\n\n<li>SEO<\/li>\n\n\n\n<li>Influencer Marketing<\/li>\n\n\n\n<li>Affiliate Marketing<\/li>\n\n\n\n<li>Niche Websites<\/li>\n\n\n\n<li>Authority Websites<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The difficulties and expertise are therefore many. But for the savvy business builder with a long term view, this will be music to your ears.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Difficulty means defensibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creating a &#8220;Mote&#8221; around your business that others don&#8217;t dare attempt to cross.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most &#8220;hacks&#8221; or short term thinkers simply won&#8217;t even attempt to align with the new paradigm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They&#8217;ll instead opt for futile denial. Clinging to the tools, processes and methods of the old paradigm. Eventually succumbing to the capitalistic drivers &#8211; they&#8217;re cost base being significantly more expensive than those adopting the new paradigm. Resultant lower profits leading to lower investment, ultimately leading to lost market share and eventual collapse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. It&#8217;s that serious.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t a &#8220;new tactic&#8221; that serves the same paradigm and provides a marginal change in the sales economics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s not a new &#8220;hack&#8221; that can or cannot be adopted.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Call it capitalism.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Call it Darwinism.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does it really matter? The point is &#8211; this shift will change the economics of being an Amazon seller. Forever.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s not survival of the fittest, but as <a href=\"https:\/\/www.thinkactget.com\/podcast\/66-flexibility\/\" target=\"_blank\" rel=\"noopener noreferrer\">James Schramko<\/a> puts it; it&#8217;s survival of those most capable of change<\/p>\n\n\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_New_Plan_For_The_New_Paradigm\"><\/span>A New Plan For The New Paradigm<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Knowing about a paradigm shift is actually a burdening prospect. Now you know about it, you need to do something, but right now there isn&#8217;t a plan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There&#8217;s no playbook.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There&#8217;s no $495 course from Udemy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There&#8217;s no &#8220;solve it now&#8221; software&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is scary territory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This brings me back to my original statements;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Q: Difference between your own traffic and your own sales?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A: A checkout page<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Q: Difference between Amazon traffic and your own traffic?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A: A focused team, an investment mindset, a long term view&#8230; not following the crowd (or a guide who can help on this journey, like us &#8211; <a href=\"https:\/\/www.futurestatemedia.com\/en\/\">Future State Media<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Building your own traffic IS the answer behind the paradigm shift to full priced sales on Amazon enabling the maintenance of sales velocity and even launching brand new products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The plan therefore needs to be to build your own traffic as quickly, sustainably and cost effectively as possible. Using content to deliver value &#8211; enabling the full priced sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sounds simple.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to know the necessary components of this strategy and how you can build sustainable traffic at a 10th of the cost of paid advertising, contact us today and let&#8217;s talk about how you can get ahead of your competition in this new paradigm.<\/p>","protected":false},"excerpt":{"rendered":"<p>Difference between your own traffic and your own sales? A checkout page Difference between Amazon traffic and your own traffic? A focused team, an investment mindset, a long term view&#8230; not following the crowd (maybe a guide like Future State Media&#8230;) People talk about being &#8220;off Amazon&#8221; &#8211; most take this to mean &#8220;having a&hellip; <a class=\"more-link\" href=\"https:\/\/www.futurestatemedia.com\/en\/the-sales-traffic-paradigm-shift-hitting-the-amazon-marketplace\/\">Continue reading <span class=\"screen-reader-text\">The Sales-Traffic Paradigm Shift hitting the Amazon marketplace<\/span><\/a><\/p>","protected":false},"author":3,"featured_media":109,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[24,23],"tags":[],"class_list":["post-117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-fba","category-traffic","entry"],"_links":{"self":[{"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/posts\/117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/comments?post=117"}],"version-history":[{"count":0,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/posts\/117\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/media\/109"}],"wp:attachment":[{"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/media?parent=117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/categories?post=117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.futurestatemedia.com\/en\/wp-json\/wp\/v2\/tags?post=117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}