{"id":5317,"date":"2021-05-28T10:36:00","date_gmt":"2021-05-28T10:36:00","guid":{"rendered":"https:\/\/www.futurestatemedia.com\/?p=5317"},"modified":"2023-07-04T16:05:00","modified_gmt":"2023-07-04T16:05:00","slug":"ubertragung-des-eigentums-an-profilkonten-fur-amazon-fba-unternehmen-beim-exit","status":"publish","type":"post","link":"https:\/\/www.futurestatemedia.com\/de\/transferring-ownership-of-profiles-accounts-for-amazon-fba-businesses-on-exit\/","title":{"rendered":"\u00dcbertragung des Eigentums an Profilen und Konten f\u00fcr Amazon FBA-Unternehmen beim Ausstieg"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Die Planung des Ausstiegs wird in der Regel von Gespr\u00e4chen \u00fcber Ordnung und \u201esaubere\u201c Finanzen dominiert. Alles mit dem Ziel der h\u00f6chsten Bewertung \u2013 dieser Fokus ist also nicht fehl am Platz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie das Thema Finanzen und GAPP-Diskussionen f\u00fcr unsexy hielten, wie w\u00e4re es mit IT-Infrastruktur und Konten?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wir haben mit mehreren Unternehmen und Marken zusammengearbeitet, die den Gesch\u00e4ftsverkaufsprozess durchlaufen haben, und dies war bei weitem einer der am meisten \u00fcbersehenen Bereiche des Exits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Du denkst;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eIch gebe nur die Zugangsdaten weiter und wir sind fertig\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026Nichts, \u00fcber das man sich sorgen sollte&quot;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dies hat sich jedoch als einer der kompromittierendsten Diskussionsbereiche w\u00e4hrend der Gesch\u00e4fts\u00fcbertragung erwiesen \u2013 und JEDE Marke, mit der wir bei einem Exit zusammengearbeitet haben, hatte bis zu einem gewissen Grad Probleme mit der \u00dcbertragung des Eigentums an ihren mehreren Softwarekonten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ich rede von;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook-Business-Manager<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook-Pixel<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook-Kataloge<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook-Seiten<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Ads<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Merchant Center<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kostenlose Google-Konten, die private und gesch\u00e4ftliche E-Mails kombinieren<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">und jede andere Art von Konto, die Sie sich vorstellen k\u00f6nnen, wenn der Gesch\u00e4ftsinhaber das Konto mit einem kostenlosen E-Mail-Konto (@hotmail.com @gmail.com) eingerichtet hat und anschlie\u00dfend den Zugriff auf das Konto verloren hat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alle diese Arten von Konten haben das Potenzial f\u00fcr \u201eversteckte Horrorgeschichten\u201c, bei denen Konten, Zugriffsrechte und Eigentum an Verm\u00f6genswerten m\u00f6glicherweise nicht \u00fcbertragen werden k\u00f6nnen. (Das klingt l\u00e4cherlich, aber glauben Sie mir \u2013 es gibt mehr als ein paar F\u00e4lle, in denen dies der Fall ist).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ich werde mehr dar\u00fcber berichten und Ihnen zeigen, wie Sie Ihre IT- und Software-Account-Infrastruktur auf einen sauberen Ausstieg vorbereiten k\u00f6nnen \u2013 das gibt dem Gesch\u00e4ftsk\u00e4ufer keinen Verhandlungsvorteil!<\/p>","protected":false},"excerpt":{"rendered":"<p>Planning for the exit is usually dominated by conversations about getting your books in order and having \u201cclean\u201d finances. All with the goal of the highest valuation &#8211; so this focus isn\u2019t misplaced. If you thought the subject of finances and GAPP discussions were unsexy, how about IT infrastructure and accounts? We\u2019ve worked with multiple&hellip; <a class=\"more-link\" href=\"https:\/\/www.futurestatemedia.com\/de\/transferring-ownership-of-profiles-accounts-for-amazon-fba-businesses-on-exit\/\"><span class=\"screen-reader-text\">\u00dcbertragung des Eigentums an Profilen und Konten f\u00fcr Amazon FBA-Unternehmen beim Ausstieg<\/span> weiterlesen<\/a><\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"<p>Planning for the exit is usually dominated by conversations about getting your books in order and having \u201cclean\u201d finances. All with the goal of the highest valuation - so this focus isn\u2019t misplaced.<\/p><p>If you thought the subject of finances and GAPP discussions were unsexy, how about IT infrastructure and accounts?<\/p><p>We\u2019ve worked with multiple businesses and brands that have gone through the business sale process and by far this has been one of the most overlooked areas of the exit.<\/p><p>You think;<\/p><p>\u201dI\u2019ll just share login details and we\u2019re done\u2026<\/p><p>\u2026nothing to worry about\u201d<\/p><p>However this has proven to be one of the most compromising areas of discussion during the business transfer - and EVERY brand we\u2019ve worked with through an exit has had issues to some extent with transferring ownership of their multiple software accounts.<\/p><p>I\u2019m talking about;<\/p><p>Facebook Business Manager<\/p><p>Facebook Pixels<\/p><p>Facebook Catalogues<\/p><p>Facebook Pages<\/p><p>Google Ads<\/p><p>Google Merchant Center<\/p><p>Free Google Accounts that mix personal with business email<\/p><p>and every other type of account you can think of where the business owner setup the account with a free email account (@hotmail.com @gmail.com) and have subsequently lost access to the account.<\/p><p>\u00a0<\/p><p>All of these types of accounts have the potential for \u201chidden horror stories\u201d where accounts, access rights, and ownership of assets can be impossible to transfer. (That sounds ridiculous, but believe me - there are more than a few instances where this is the case).<\/p><p>I\u2019ll update with more on this and how you can prepare your IT and software account infrastructure for a clean exit - that doesn\u2019t give negotiation leverage the to the business buyer!<\/p><p>\u00a0<\/p><p>\u00a0<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-5317","post","type-post","status-publish","format-standard","hentry","category-amazon-fba","entry"],"_links":{"self":[{"href":"https:\/\/www.futurestatemedia.com\/de\/wp-json\/wp\/v2\/posts\/5317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.futurestatemedia.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.futurestatemedia.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.futurestatemedia.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.futurestatemedia.com\/de\/wp-json\/wp\/v2\/comments?post=5317"}],"version-history":[{"count":0,"href":"https:\/\/www.futurestatemedia.com\/de\/wp-json\/wp\/v2\/posts\/5317\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.futurestatemedia.com\/de\/wp-json\/wp\/v2\/media?parent=5317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.futurestatemedia.com\/de\/wp-json\/wp\/v2\/categories?post=5317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.futurestatemedia.com\/de\/wp-json\/wp\/v2\/tags?post=5317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}